Quark Expeditions Names Morrison, Friedlander to Posts
The polar expedition company has appointed Jake Morrison as senior director of expedition operations and Sarah Friedlander as senior product manager.
Updated on Nov. 6, 2026 in People
Quark Expeditions has appointed Jake Morrison as senior director, expedition operations, and Sarah Friedlander as senior product manager. The appointments were announced as part of the company's operational and product leadership.
Why it matters
The moves place leaders with long expedition and industry experience in charge of staffing, delivery and product development for polar travel. They signal how the company intends to continue evolving its polar-only expedition offering.
Morrison first joined Quark's Expedition Team in 2010 and spent six years leading expedition staffing, procurement and logistics from the Toronto office. The announcement does not specify changes to expedition capacity or fleet operations.
The players
Quark Expeditions
Quark Expeditions is a polar-focused expedition travel company that operates voyages to Arctic and Antarctic destinations.
Lindblad Expeditions
Lindblad Expeditions is an expedition travel company known for its natural history-focused voyages around the world, and is the former employer of Sarah Friedlander.
The details
Morrison will oversee expedition staffing, permitting, expedition delivery and the company's helicopter operations program. Friedlander, who joined from Lindblad Expeditions where she was Manager of Expedition Development, will help shape the continued evolution of Quark's polar experiences.
Timeline
2010: Morrison first joins Quark's Expedition Team.
November 6, 2026: Quark announces the Morrison and Friedlander appointments.
Market Landscape
Friedlander's move from Lindblad Expeditions, where she was Manager of Expedition Development, to a senior product role at Quark connects two competing polar expedition operators. The hires reflect competition among polar-focused travel companies for experienced expedition and product talent.
Travelers booking Quark polar voyages may see expedition staffing and product offerings shaped by these leaders over time. The announcement does not indicate immediate changes to pricing or availability.
The takeaway
Leadership changes at specialist expedition operators can signal shifts in how polar trips are staffed and designed. Travelers interested in polar voyages can watch for product updates as these new roles take effect.
Further reading
Explore more executive moves in the People section for additional context on leadership changes across the industry.
