MasterCraft Adds 13 Crest, Balise Pontoon Dealers
MasterCraft Boat Holdings expanded its pontoon dealer network across the United States and Canada while reporting higher fiscal 2026 net sales.
Updated on Nov. 6, 2026 in Buying/Selling
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MasterCraft Boat Holdings added 13 new Crest and Balise pontoon dealerships in the United States and Canada during the first quarter of 2026. The company also appointed new dealers for its Chaparral and Robalo brands and added European partnerships with Boat Company AG in Switzerland and Motor Boat 74 in France.
Why it matters
The dealer expansion gives buyers in more locations access to MasterCraft's pontoon and boat lines and was intended to strengthen the company's market presence. Fiscal 2026 net sales of $348.9m rose 22.8 per cent from $284.2m in fiscal 2025, though the company reported a net loss of $1.6m after fiscal 2025 net income of $10.7m.
MasterCraft reported fiscal 2026 net sales of $348.9m, up 22.8 per cent from $284.2m a year earlier, while posting a $1.6m net loss compared with $10.7m net income in fiscal 2025. The source does not break down how much of the sales growth came from the new dealer network.
The players
MasterCraft Boat Holdings
A US boat manufacturer that owns the MasterCraft, Crest, Balise, Chaparral and Robalo brands and reports its results publicly.
Crest
A pontoon boat brand with roughly 70 years of pontoon-building experience, now sold through expanded MasterCraft dealerships.
The details
The new Crest and Balise dealerships were added across the US and Canada, and Chaparral and Robalo gained dealers including MacCallum's Boathouse in New Hampshire, Hall's Sport Center in Michigan, and Holly Acres in Virginia. Crest and Balise also announced in August that Savvy Navvy integration would be available on their 2027 models.
Timeline
Q1 2026: MasterCraft expanded its dealer network during the transition period.
August: Crest and Balise announced Savvy Navvy integration for 2027 models.
September 2026: MasterCraft reported fiscal 2026 net sales of $348.9m.
Market Landscape
MasterCraft's dealer expansion follows its pattern of building a multi-brand recreational boat portfolio through acquisitions, including the Marine Products transaction that added Chaparral and Robalo. The move widens distribution across North America and Europe as the company seeks to increase sales across its brands.
Buyers in the United States, Canada, and the listed dealer locations can now shop for Crest, Balise, Chaparral, or Robalo boats at a closer dealership. Prospective buyers should confirm current model availability and pricing directly with the new dealers, since the source does not provide MSRP figures.
The takeaway
A wider dealer footprint can make a boat brand easier to find and test, but buyers should compare dealer offerings directly before committing. Shoppers considering a 2027 Crest or Balise model may also want to ask dealers about Savvy Navvy integration.
Further reading
Explore more on Buying/Selling to see how dealer networks affect where and how boats and vehicles are purchased.
Source note: This article includes information reported by Marine Industry News.
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