LF Expands Maestro Tailoring Line
The Vietnamese-market menswear brand marks its 40th anniversary in 2026 with new tailoring partnerships, a Rome Suit launch and expanded made-to-measure services.
Updated on Nov. 6, 2026 in Men’s Clothing
LF is strengthening its premium menswear brand Maestro, introduced in 1986, through partnerships with Italian textile makers for its Albero line. The company also plans to expand made-to-measure services and its formalwear lineup as the brand reaches its 40th anniversary.
Why it matters
Growing demand from couples preparing for weddings and younger consumers in their 20s and 30s who reserve suits for special occasions is driving the formalwear expansion. Made-to-measure tailoring already accounts for 30 percent of the brand's sales.
Sales across Maestro's three Vietnam stores rose nearly 20 percent in 2025 from the previous year, and made-to-measure services account for 30 percent of brand sales. The company has not disclosed sales figures for markets outside Vietnam.
The players
LF
LF is a Korean fashion company that operates the Maestro menswear brand and other lifestyle labels.
Maestro
Maestro is a premium menswear brand introduced by LF in 1986 that has expanded into Vietnam and marks its 40th anniversary in 2026.
The details
LF will divide its made-to-measure services into three tiers: Su Misura, Alta Sartoria and Sartoria Italia, and Albero will expand partnerships with Zegna, Loro Piana, Colombo and Piacenza. The Rome Suit, launched in September 2026 to mark the anniversary, features 8.5-centimeter lapels.
Timeline
1986: Maestro is introduced as LF's premium menswear brand.
2004: Maestro introduces the Forward Pitch System and 763 Pattern.
2022: Maestro opens its first Vietnam store in Ho Chi Minh.
September 2026: The Rome Suit is launched for the 40th anniversary.
Oct. 22, 2026: Maestro hosts 20 VIPs in Seoul's Gangnam District and opens its official Korean and English homepages.
Culture Shift
Maestro's Vietnam growth reflects rising demand for tailored formalwear among younger buyers in Southeast Asia's expanding urban markets. The brand's made-to-measure emphasis parallels a broader move by premium menswear labels toward bespoke services to offset mass-market competition.
Shoppers interested in made-to-measure suits can expect the three service tiers, Su Misura, Alta Sartoria and Sartoria Italia, to shape how bespoke options are priced and ordered. Buyers planning formal purchases for weddings or special events will find expanded formalwear options from the Albero partnerships.
The takeaway
Men preparing for weddings or formal events may find that made-to-measure tailoring offers more fitted options than off-the-rack suits. Comparing the three service tiers before ordering can help match a budget to the level of tailoring desired.
Further reading
Explore more Men's Clothing trends and brand developments across the site.
Source note: This article includes information reported by The Korea Times.
