FUTURUS Launches Transparent Panoramic Head-Up Display
The new windshield display projects driving data across the full width of the glass without a black band along its lower edge.
Updated on Nov. 6, 2026 in Automotive — General
FUTURUS has launched the Transparent Panoramic Head-Up Display (TPHUD), which adds a nanoscale photonic crystal film to the windshield to show information across its full width. The film selectively reflects specific light wavelengths while preserving transparency.
Why it matters
Traditional head-up displays are limited to a small area of the windshield, and the TPHUD expands the display zone beyond that. FUTURUS sees the technology as a step toward merging spatial displays with personal AI interaction.
FUTURUS's cumulative HUD shipments have topped 1 million units as of 2025, according to company figures. The source does not report performance specifications or pricing for the TPHUD.
The players
FUTURUS
FUTURUS is a Chinese display technology company that supplies head-up displays to automakers.
Xu Junfeng
Xu Junfeng is the founder and CEO of FUTURUS and filed its full-window transparent display patents as early as 2016.
The details
The TPHUD adds a nanoscale photonic crystal film to the windshield that projects driving data laterally across its lower edge. The company's existing HUDs are fitted to the Li Auto L9, NIO ET9, Lynk & Co 900, and ZEEKR 9X.
Timeline
2016: Founder and CEO Xu Junfeng filed patents for full-window transparent display technology.
2019: FUTURUS supplied panoramic displays for BMW's 'Hyper-Interface' immersive digital cockpit concept.
2024: FUTURUS rolled out a full-window transparent display demonstrator.
2025: Cumulative FUTURUS HUD shipments topped 1 million units.
November 4, 2026: FUTURUS officially launched the TPHUD.
Roadmap
FUTURUS first supplied panoramic displays for BMW's 2019 Hyper-Interface concept, and the TPHUD continues that line of development toward a production windshield display. The launch places a Chinese supplier's windshield display technology alongside the cockpit concepts of established German automakers.
The TPHUD would change what drivers see on the windshield by showing information across its full width rather than in a small central zone. The source does not state which vehicles will offer the feature or at what cost.
The takeaway
Windshield displays are moving from small projected readouts toward full-width information surfaces. Drivers considering a new vehicle may want to watch for which automakers adopt the TPHUD once model details are announced.
Further reading
For more on how windshield displays are changing the driving experience, see Automotive — General.
Source note: This article includes information reported by Gasgoo.
