Benetton Family Sells Argentine Land Firms

A pool of investors led by Mariano Bosch is buying Compañía de Tierras Sud Argentino and Ganadera Cóndor, which hold over 900,000 hectares.

Updated on Nov. 6, 2026 in Commercial

Isometric editorial illustration of large rectangular grassland parcels divided by thin lines under a flat pale sky, evoking consolidated Argentine farmland ownership.
Benetton family sold Compañía de Tierras Sud Argentino and Ganadera Cóndor, which hold over 900,000 hectares, to investors led by Adecoagro CEO Mariano Bosch. AI Illustration. Upload story photo >

The Benetton Family has sold Compañía de Tierras Sud Argentino and Ganadera Cóndor to a pool of investors led by Mariano Bosch, CEO of NYSE-listed Adecoagro. The two companies own more than 900,000 hectares of land in Patagonia and other regions.

Why it matters

The deal moves large agricultural land holdings in Argentina to a new investor group tied to Adecoagro, which Tether has controlled since 2025. Bosch will chair both target companies, signaling a consolidation of management around the Adecoagro network.

The land holdings total more than 900,000 hectares across Patagonia and other regions. Agustín Dranovsky, former CEO of Compañía de Tierras Sud Argentino, will head operations, while the purchase price has not been reported.

The players

Mariano Bosch

Bosch is the CEO of NYSE-listed Adecoagro, an agribusiness company whose ownership shifted to Tether in 2025.

Adecoagro

Adecoagro is an agricultural producer listed on the New York Stock Exchange with operations in South America.

Benetton Family

The Benetton Family is the Italian business family whose investments include the Argentine land companies being sold.

The details

Bosch will chair both Compañía de Tierras Sud Argentino and Ganadera Cóndor after the sale. Dranovsky, who previously led Compañía de Tierras Sud Argentino, will run day-to-day operations under the new ownership group.

Timeline

  1. 2025: Tether acquired a controlling stake in Adecoagro.

Market Landscape

Tether's 2025 controlling stake in Adecoagro has created a larger agribusiness platform in Argentina. This sale adds more than 900,000 hectares of Patagonian and regional land under the same management network.

Readers with interest in Argentine farmland or agribusiness equities may see changes in how Adecoagro and its affiliates are managed. The transaction does not announce any change to land access or purchasing for outside buyers.

The takeaway

Large land portfolios are changing hands through investor groups tied to listed agribusiness firms, not only through traditional family owners. Watching ownership changes at Adecoagro can clarify who controls South American farmland in the coming years.

Further reading

For related coverage of deals like this, browse the Commercial real estate section.

Source note: This article includes information reported by Bebeez.