Signiq Taps KiiiKiii's Jiyu as Exclusive Model
The beauty brand selected the KiiiKiii leader as its exclusive model for South Korea and Japan.
Updated on Nov. 5, 2026 in Beauty
Signiq has selected Jiyu, leader of the group KiiiKiii, as its exclusive model for Korea and Japan. Starship Entertainment announced the selection on November 5, alongside new campaign images.
Why it matters
The model selection is being conducted simultaneously in South Korea and Japan, and it is expected to let Jiyu widely promote the brand's charm and value in both countries. The move signals how the brand is positioning itself in two key Asian beauty markets.
The announcement was made by Starship Entertainment on November 5, and campaign images themed "Birch Forest Fairy, Jiyu's Inner Moisture-Glowing Skin" were released with it. The source does not disclose the duration of the exclusive deal or its commercial terms.
The players
Jiyu
Jiyu is the leader of the South Korean girl group KiiiKiii and has worked as a model and brand ambassador for several brands.
Starship Entertainment
Starship Entertainment is a South Korean entertainment company that manages KiiiKiii and announced the model selection.
The details
Jiyu, who previously appeared in the music video for KiiiKiii's debut single "I DO ME" with a bob haircut, has served as a brand ambassador and model for multiple brands. The campaign imagery uses props such as trees and water, along with accessories, lenses, and nails.
Timeline
November 5, 2026: Starship Entertainment announces Signiq's selection of Jiyu as exclusive model.
Culture Shift
The selection follows a established pattern in East Asian beauty marketing, where K-pop idols serve as exclusive faces of brands sold across South Korea and Japan. It reflects how idol-led endorsements continue to carry beauty products across both markets at once.
For readers in Korea and Japan, the campaign may show up in Signiq advertising and product promotion featuring Jiyu. The source does not indicate any changes to product pricing or availability.
The takeaway
Exclusive model partnerships like this one show how beauty brands in Korea and Japan use popular idols to reach fans across both markets. Readers following beauty trends can watch how these campaigns roll out in the months ahead.
Further reading
For more on the latest trends and products, explore Beauty coverage.
Source note: This article includes information reported by 조선일보.
