SBC Creates Regulatory Advisory Board
SBC has formed a Regulatory Advisory Board chaired by Andrew Gellatly to strengthen engagement between gaming regulators and industry operators.
Updated on Nov. 5, 2026 in Gambling
SBC has established a Regulatory Advisory Board chaired by Andrew Gellatly, former Executive Director of AGCC. The Board brings together regulatory affairs leaders, former regulators and industry experts, and SBC is also developing a North American Leaders Regulatory Forum in Toronto.
Why it matters
Regulation is described as one of the most important factors shaping the future of the gaming industry. The Board is designed to strengthen engagement between gaming regulators, licensed operators, lotteries, policymakers and industry associations.
The Regulatory Advisory Board includes nine named members drawn from gaming operators, regulators and consultancies. SBC expects the Amsterdam forum to gather 350 senior decision-makers, while the planned Toronto forum is projected to bring together 250 regulatory and industry leaders from the United States and Canada.
The players
Andrew Gellatly
Former Executive Director of the Alcohol and Gaming Commission of Ontario (AGCC) who chairs SBC's new Regulatory Advisory Board.
SBC
A global sports betting and iGaming business-to-business association that runs regulatory forums for the gaming industry.
The details
SBC's Board will provide strategic guidance on its regulatory initiatives and help shape high-level discussions. Rasmus Sojmark, CEO and Founder of SBC, and Andrew McCarron, Managing Director, sit on the Board, while Eve Hartley, SBC's Head of Legal, serves as Secretary.
Timeline
19 April 2027: Leaders Regulatory Forum begins in Amsterdam
Industry Context
SBC already partners with the International Association of Gaming Regulators and the International Masters of Gaming Law, and this board extends that cooperation into a dedicated advisory structure. The new board places SBC's regulatory engagement alongside these existing regulator and legal-community partnerships.
Changes in gaming regulation driven by forums like these can affect which licensed operators are available in each market and the rules players must follow. Readers who gamble should check their local regulator's guidance as industry standards evolve.
The takeaway
Regulatory engagement between operators and authorities is becoming a formal part of how the gaming industry is governed. Readers can track changes through their own regional gaming regulator.
What happens next
The Leaders Regulatory Forum begins in Amsterdam on 19 April 2027, with the North American edition planned for Toronto.
Further reading
Explore more Gambling coverage to see how regulators and operators are shaping the industry.
