Rugby World Cup Names Ten Hospitality Agents
Rugby World Cup Experiences has appointed ten agencies from seven countries to sell hospitality packages for the Men's Rugby World Cup Australia 2027.
Updated on Nov. 5, 2026 in Australia and New Zealand
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Rugby World Cup Experiences appointed ten Official Hospitality Agents for Men's Rugby World Cup Australia 2027, selected from 45 applicant agencies through an international tender process. The agencies will market exclusive hospitality packages in established and emerging markets, including India and the United Arab Emirates.
Why it matters
The appointments expand the tournament's commercial reach beyond traditional rugby markets such as the United Kingdom, France, and Japan. The tournament is the first 24-team edition in Rugby World Cup history and is expected to draw more than 250,000 international visitors to Australia.
Ten agencies representing seven countries were chosen from 45 applicants through the tender process. JTB Corp. is the exclusive agent in Japan, while the tournament runs from 1 October to 13 November 2027 across 52 matches.
The players
Rugby World Cup Experiences
The commercial organisation responsible for selecting and managing the official hospitality agents for the tournament.
JTB Corp.
A Japanese travel and business services company appointed as the exclusive hospitality agent for Japan.
The details
The agencies include VenuesLive, AT Events, Sports & Entertainment Ltd, MatchPoint Hospitality, Global Sports, JTB Corp., Sodexo Live!, Pitch Experiences, Fanatics Sports, and ES Sport. Their commercial footprint extends beyond Australia, the United Kingdom, France, and Japan into India and the United Arab Emirates.
Timeline
1 October 2027: Men's Rugby World Cup Australia 2027 begins.
13 November 2027: The tournament concludes.
5 November 2026: Official Hospitality Agents appointment announced.
Travel Outlook
The first 24-team Rugby World Cup in 2027 is positioned to draw a record international audience, with more than 250,000 visitors expected to travel to Australia. The appointments show organisers reaching beyond established rugby markets such as the United Kingdom, France, and Japan toward India and the United Arab Emirates.
Travellers planning to attend the tournament can book official hospitality packages through the appointed agencies in their home markets. Those travelling from India, the United Arab Emirates, the United Kingdom, France, or Japan can look to their local agent for packages.
The takeaway
The appointment of agencies across multiple continents signals that Rugby World Cup 2027 is being built as a global commercial event. Readers planning travel should compare official agent offerings early, given the expected volume of international visitors.
What happens next
The tournament begins on 1 October 2027 and concludes on 13 November 2027 across Australia.
Further reading
For more on the host region, explore our Australia and New Zealand travel guide.
Source note: This article includes information reported by Ministry of Sport.
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