Raad Names Dries du Plooy Group General Manager
The appointment comes as the Netherlands-based group prepares for its next phase of international growth.
Updated on Nov. 5, 2026 in People
Raad (Inter-)national Group has appointed Dries du Plooy as its new Group General Manager. The group supports businesses in the fresh produce sector with advisory services, fiscal representation, payroll, accounting, and company formation in the Netherlands.
Why it matters
The appointment comes as Raad prepares for its next phase of growth and aims to strengthen its international operations as more clients operate across borders. The group also intends to strengthen connections with South African businesses seeking to establish or expand operations in Europe.
Du Plooy holds the South African AGA(SA) accounting qualification and is a director of Du Plooy & Kie Inc., an accounting practice in South Africa. The announcement provides no revenue, client-count, or growth figures for Raad.
The players
Raad (Inter-)national Group
A Netherlands-based group providing advisory, fiscal representation, payroll, accounting, and company formation services, particularly to fresh produce businesses.
Dries du Plooy
A South African-qualified accountant and director of Du Plooy & Kie Inc. who now leads Raad as its Group General Manager.
John van Wijk
The chief executive officer of Raad (Inter-)national Group, to whom the group's leadership direction is tied.
The details
Dries du Plooy's responsibilities include financial reporting, bookkeeping, tax compliance, business restructuring, and advisory services. Over the coming months he will work with management, partners, and clients to develop Raad's strategy and plans for future growth, beginning with understanding client requirements and identifying process improvements.
Timeline
November 5, 2026: Appointment of Dries du Plooy announced.
Over the coming months: Du Plooy develops strategy with management, partners, and clients.
Market Landscape
South Africa is a major exporter of fresh produce, and Raad's stated intent to connect South African businesses with European expansion positions the group around that trade flow. The move places a Netherlands-based services firm at the intersection of South African agricultural exports and European market access.
For South African businesses exporting fresh produce, Raad's expanded focus offers a local advisory route into European operations, including company formation and payroll support in the Netherlands. The change does not alter any existing service pricing or availability disclosed in the announcement.
The takeaway
Businesses expanding across borders increasingly rely on coordinated multi-country advisory services. Raad's leadership change signals that focus on cross-border coordination will shape its next phase.
Further reading
Explore more business people appointments and leadership moves across the sector.
Source note: This article includes information reported by Freshplaza.
