Loveholidays Names 1,439 Most Loved Hotels
The travel company's second annual awards honor hotels in 45 destinations based on verified customer reviews.
Updated on Nov. 5, 2026 in Hotels
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Loveholidays announced its 2026 Most Loved Hotel Awards, recognizing 1,439 hotels across 45 destinations, based on more than 280,000 customer reviews. The company also presented 27 Supplier Awards to land, flight, ancillary and tourist board partners at its second annual Partner Appreciation Awards.
Why it matters
The awards draw on verified reviews from customers in the UK, Ireland and Germany, offering travelers a customer-driven signal when comparing accommodation. The number of Most Loved winners rose 35% from last year, and 55% of winners were recognized for a second consecutive year.
The awards are based on more than 280,000 verified customer reviews from the UK, Ireland and Germany, with 1,439 hotels across 45 destinations earning the accolade. The source does not detail the scoring threshold used or how the methodology compares with other review platforms.
The players
Loveholidays
A UK-based online holiday company that sells package holidays and flights to travelers in the UK, Ireland and Germany.
The details
Winning hotels were selected from verified reviews, and the company also reported an average Net Promoter Score of 64 for FY26. The event included 27 Supplier Awards for land, flight, ancillary and tourist board partners.
Timeline
November 2025 to October 2026: Loveholidays' FY26 period, in which it reported an average Net Promoter Score of 64.
2026: Most Loved Hotel Awards winners announced.
Travel Outlook
Review-based recognition programs have become a common way for online travel sellers to rank accommodation, and Loveholidays' awards fit this pattern by using verified customer feedback rather than editorial judgment. The 35% rise in Most Loved winners suggests the company is expanding this model across more destinations each year.
Travelers comparing hotels can use the awards as one reference point, since winners are drawn from verified reviews in the UK, Ireland and Germany. Because a quarter of winners are rated three stars or below, the honor does not necessarily signal luxury accommodation.
The takeaway
Review-based awards can help travelers weigh guest experience alongside star ratings, since a Most Loved hotel is not always a high-star property. Checking recent verified reviews before booking can reveal how a specific hotel performs for the factors that matter most to you.
Further reading
For more on how travelers choose accommodation, explore our Hotels coverage.
Source note: This article includes information reported by ΧΡΗΜΑ & ΤΟΥΡΙΣΜΟΣ money-tourism.gr.
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