LIA Names 2026 Regional Winners for Middle East
The London International Awards named its 2026 Regional Of The Year winners for the Middle East and Africa following its 41st annual judging.
Updated on Nov. 5, 2026 in Advertising
London International Awards announced its 2026 Middle East and Africa Regional Of The Year winners. VML was named Regional Network of the Year, IMPACT BBDO was named Agency of the Year, and AnNahar Newspaper was named Regional Brand of the Year.
Why it matters
The awards recognize creative work across the region's advertising, PR and media sectors. IMPACT BBDO's Untaught History Edition campaign for AnNahar won the inaugural Grand LIA in the Democracy and Human Rights category.
The 2026 competition produced 26 Grand LIAs, five of them in newly introduced categories, after a ten-day judging held at Encore at Wynn in Las Vegas. IMPACT BBDO has now won the regional Agency of the Year title three times in five years.
The players
London International Awards
The London International Awards is an annual international competition that recognizes excellence in advertising, design and related creative fields.
IMPACT BBDO
IMPACT BBDO is an advertising agency within the BBDO network, known for creative campaigns across the Middle East and Africa.
VML
VML is a global marketing agency network within WPP that operates across multiple regions.
The details
Ogilvy was named Network of the Year globally. MSL was named Regional PR Network of the Year and Zenith was named Regional Media Network of the Year for the Middle East and Africa.
Timeline
• 2026: LIA 2026 Regional and Global Of The Year winners announced.
• Ten days: duration of the 41st annual judging held at Encore at Wynn in Las Vegas.
Industry Dynamics
IMPACT BBDO's third regional Agency of the Year title in five years at the London International Awards marks a sustained run of recognition for the agency's Middle East and Africa work. The win follows its inaugural Grand LIA-winning campaign for AnNahar, which addressed gaps in Lebanon's modern history.
Agencies and brands in the advertising sector now have a published benchmark of regional winners to measure their own creative work against. The results highlight which networks and media brands are being recognized for campaigns with public-facing impact.
The takeaway
Recognition at major creative awards reflects sustained campaign quality rather than single wins, as IMPACT BBDO's repeated regional titles illustrate. Advertisers can use such results to identify agencies with consistent creative output.
Further reading
Explore more Advertising coverage on Wisevoter.
Source note: This article includes information reported by Campaign Middle East.
