Interparfums Launches Off-White, Longchamp Fragrances
The fragrance company unveiled new scents from Off-White and Longchamp for release in 2027 as third-quarter sales held flat.
Updated on Nov. 5, 2026 in Accessories
Interparfums launched new fragrances under its Off-White and Longchamp licenses for release in 2027. The company's third-quarter 2026 sales were flat, with a 19% drop in the Middle East and Africa offset by gains in North America and Central and South America.
Why it matters
The launches extend Interparfums' portfolio of licensed fashion brands as it seeks growth beyond its existing lines. The regional split shows that geopolitical conflict in the Middle East and Africa is weighing on results.
Interparfums reported a 19% sales drop in the Middle East and Africa, a 4% rise in North America and a 12% rise in Central and South America in the third quarter of 2026. The company has not said how long the regional decline will persist.
The players
Interparfums
Interparfums is a French fragrance company that produces and licenses perfumes for a range of fashion and luxury brands.
Off-White
Off-White is a luxury streetwear label founded in 2012 by Virgil Abloh, known for its designer-driven fashion and accessories.
Longchamp
Longchamp is a French luxury leather goods brand best known for its Le Pliage tote bags.
The details
Interparfums holds the licensing rights to produce Off-White's fragrance and beauty products, which it acquired in 2024, and it made the Longchamp fragrances through a separate licensing deal with the bag maker. The company attributed the Middle East and Africa sales drop to the ongoing war and geopolitical conflict in the region.
Timeline
Off-White was founded in 2012 and launched its first fragrance collection in 2022.
Interparfums acquired the Off-White fragrance licensing rights in 2024, the same year Bluestar Alliance bought the brand.
Interparfums acquired French fragrance brand Annick Goutal in 2025.
Interparfums reported flat third-quarter 2026 sales.
The new Off-White and Longchamp fragrances are set for release in 2027.
Culture Shift
Interparfums' Off-White licensing began after Bluestar Alliance bought the streetwear label in 2024, and the new fragrances extend that arrangement into 2027. Madar believes Longchamp could become the company's next $100 million brand, signaling fashion houses increasingly rely on licensed scent lines.
Shoppers who buy Off-White or Longchamp products may encounter these fragrances in stores when they launch in 2027. The new scents could offer a lower-cost way to own a piece of these fashion brands.
The takeaway
Licensed fragrances let fashion brands reach new customers without building perfume operations from scratch. Watching regional sales can help readers see where luxury demand is strong and where geopolitical conflict is cutting into it.
Further reading
Explore more in our Accessories section for related fashion and luxury product coverage.
Source note: This article includes information reported by Glossy.
