CMF Unveils Milk Carton-Shaped Bluetooth Speakers
The portable speakers come in two sizes and are priced between $59 and $109 in the U.S.
Updated on Nov. 5, 2026 in Consumer Goods
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CMF has introduced Bluetooth speakers shaped like gable-top milk cartons, available in two portable sizes. The company's budget sub-brand, based in India, is offering the speakers at U.S. prices between $59 and $109.
Why it matters
The launch shows how a budget consumer electronics brand is using distinctive product design to stand out in a crowded speaker market. Its design choices, including removable panels for customization, target buyers who want personalization at a lower price point.
The two models are priced between $59 and $109 in the U.S., with the larger Speaker M weighing about 21 ounces and the compact Speaker S about 12 ounces. Sales figures and customer demand for the line have not been disclosed.
The players
CMF
CMF is a budget sub-brand of the consumer electronics company Nothing, based in India and known for lower-priced audio and wearable products.
The details
The speakers are built with a PC/ABS housing and a replaceable TPU panel, and they feature large tactile knobs and dials that can be swapped in shape and color. The Speaker M includes a top fin that doubles as a carry handle, while the Speaker S has a carabiner hook. Both can be submerged for up to 30 minutes at depths of 5 feet and passed a 30-inch drop test.
Timeline
Late 2025: Nothing spun off CMF as CMF India Pvt. Ltd., a separate private company.
November 5, 2026: CMF introduced the milk carton-shaped Bluetooth speakers.
Market Landscape
CMF operates as the budget sub-brand of Nothing, which was founded in London, and the speakers extend that strategy into a lower-priced, design-driven audio category. The move places CMF among the many consumer electronics brands competing for buyers who want distinctive styling without premium pricing.
Buyers choosing between the two sizes can weigh the Speaker M's larger size and carry handle against the compact Speaker S's lighter weight and carabiner hook. The U.S. price range of $59 to $109 gives shoppers a clear budget band when comparing the models.
The takeaway
Distinctive design can give a budget electronics product a clear identity, but buyers will still judge the speakers on sound quality and durability. Comparing the stated water and drop-test specifications against reviews will help shoppers decide whether the design justifies the price.
Further reading
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Source note: This article includes information reported by PlasticsToday.
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