Assets Group Expands Azimut Yachts Partnership
Azimut Yachts becomes preferred luxury yacht partner for Assets Group's future hospitality developments.
Updated on Nov. 5, 2026 in Middle East
Assets Group and Azimut Yachts expanded their strategic collaboration, naming Azimut Yachts the Preferred Luxury Yacht Partner for Assets Group's future hospitality developments. The agreement was announced during the Qatar Boat Show 2026.
Why it matters
The partnership ties yacht design and manufacturing directly into destination planning for luxury resorts. It also introduces bespoke yacht concepts for Atlantis The Royal, Maldives, a project developed with Kerzner International.
A dedicated fleet of 18 Azimut yachts now serves Waldorf Astoria Maldives Ithaafushi and Rosewood Ranfaru Maldives. A dedicated Azimut Service Center opened in Malé in collaboration with Azimut Yachts Gulf and Maldives powered by Elite Yachts.
The players
Assets Group
Assets Group is a global destination developer and a subsidiary of Power International Holding.
Azimut Yachts
Azimut Yachts is a luxury yacht design and manufacturing company that supplies vessels for the partnership.
Kerzner International
Kerzner International is the hospitality company developing Atlantis The Royal, Maldives in partnership with Assets Group.
The details
Azimut's Research & Development, Technical and Design teams would work alongside Assets Group during the early development stages of selected projects. The companies intend to explore bespoke yacht concepts covering exterior and interior designs, materials, layouts, onboard technologies and personalized guest experiences.
Timeline
September 2026: Initial partnership announced with an 18-yacht fleet plan.
Qatar Boat Show 2026: Expanded agreement announced during the boat show.
Market Landscape
The partnership extends the Maldives luxury resort model by linking dedicated yacht fleets to high-end hospitality, a niche where resort operators compete on guest experience. It positions Azimut against other luxury yacht builders seeking exclusive service arrangements with destination developers.
Travelers booking Waldorf Astoria Maldives Ithaafushi or Rosewood Ranfaru Maldives may encounter the dedicated Azimut fleet for guest transfers and excursions. Those planning stays at future Assets Group properties should check resort listings for yacht-based amenities as bespoke concepts are developed.
The takeaway
Luxury resort guests increasingly expect experiences that extend beyond the property, and dedicated yacht fleets are becoming a visible way resorts differentiate themselves. Travelers comparing Maldives properties may find yacht-based amenities a meaningful factor in choosing where to stay.
Further reading
Explore more on Middle East travel destinations and luxury resort developments.
