Ride Training Firm Launches Madrid Affiliate
International Ride Training has established IRT Attractions Consulting, SLU in Madrid to serve attractions across Europe.
Updated on Nov. 4, 2026 in Theme Parks
International Ride Training, a provider of safety training, certification, auditing and operational consulting for the attractions industry, has launched IRT Attractions Consulting, SLU, a Madrid-based affiliate. The new company serves theme parks, waterparks, family entertainment centres and adventure parks across Europe.
Why it matters
The affiliate was set up to offer more responsive, locally based support to attractions in Europe, a region that has become an increasingly important part of the company's work. Demand for ride and aquatic operations training in continental Europe has risen significantly in recent years.
The new affiliate is based in Madrid, Spain, and administers the International Ride Operator Certification (iROC) programme for European clients, which supports international standards set by ASTM, EN and ISO. The source does not provide figures on client numbers, pricing or training volumes.
The players
International Ride Training
A provider of safety training, certification, auditing and operational consulting for the attractions industry, which established the new Madrid-based affiliate.
Erik Beard
Managing member and general counsel of International Ride Training, who also serves as administrator of IRT Attractions Consulting, SLU.
The details
IRT Attractions Consulting, SLU was established as a separate company based in Madrid, with Erik Beard serving as managing member and general counsel of International Ride Training and administrator of the new entity. The affiliate will deepen relationships with existing European clients and make the company's programmes more accessible to new partners across the region.
Timeline
The affiliate's launch was announced in early November 2026.
Industry Standards
The new affiliate administers the iROC programme, which operates within ASTM, EN and ISO standards that govern ride and attraction safety. Its expansion into continental Europe extends these internationally recognised frameworks to a regional market where operators previously relied on their own training resources.
Visitors to European theme parks, waterparks and adventure parks may see stronger ride safety training and certification practices over time as local operators gain access to closer support. The source does not specify any immediate changes to park operations or ticketing.
The takeaway
Regional training partners can make it easier for European attractions to meet international ride safety standards. Operators evaluating certification options may find local support a practical consideration as the market grows.
Further reading
Explore more on Theme Parks and the attractions industry in Europe.
Source note: This article includes information reported by Blooloop.
