Klaver Flowers Premieres Company Film
The family-owned flower grower unveiled its new film for employees in Ethiopia and the Netherlands before showing it at a major trade fair.
Updated on Nov. 4, 2026 in Gardening
Klaver Flowers premiered its new company film for employees at its Hawassa, Ethiopia and Heerhugowaard, Netherlands locations. The film will also be shown to customers and business relations at the Trade Fair Aalsmeer.
Why it matters
The premiere gives staff at both growing sites a shared look at the company's work and brings the story to the buyers and partners who purchase its flowers. It also highlights a family business with roots reaching back more than a century.
Klaver Flowers produces lilies in Heerhugowaard and summer flowers in Hawassa, propagating its starting material in-house. The company tests new varieties in its trial garden, but the source did not specify the film's runtime or distribution beyond the premiere and trade fair.
The players
Klaver Flowers
A family-owned flower grower with operations in Hawassa, Ethiopia and Heerhugowaard, Netherlands, known for producing lilies and summer flowers.
The details
Teams in Ethiopia and the Netherlands were the first to see the company film, which was screened at both sites. Visitors to the Klaver Flowers booth at stand 7.2 of the Trade Fair Aalsmeer can watch the film and meet the team.
Timeline
November 4, 2026: Company film premiere announced for employees in Ethiopia and the Netherlands.
1907: Foundations of the family-owned company were laid by the current owners' grandfather.
Market Landscape
The Trade Fair Aalsmeer is a central venue where Dutch flower growers such as Klaver Flowers meet buyers and display new varieties. Using the fair to show a company film places the grower's story alongside its product offerings for the international floral trade.
Buyers and garden enthusiasts attending the Trade Fair Aalsmeer can view the film and meet the Klaver Flowers team at stand 7.2. Those interested in the company's flower varieties can use the fair to see its products in person.
The takeaway
A family business that began in 1907 is using a film to connect its growing teams in two countries with the buyers who depend on them. Visitors to the Trade Fair Aalsmeer can see how a long-running grower presents its work today.
What happens next
The film will be shown to customers and business relations at the Trade Fair Aalsmeer, visitors can find the Klaver Flowers booth at stand 7.2.
Further reading
Explore more in Gardening for other stories about flower growing and cultivation.
Source note: This article includes information reported by Floraldaily.
