Jollibee Rolls Out Upgraded Jolliburger Collection
Jollibee's new Jolliburger Collection, built on 100% premium Aussie beef, is now available at its Hong Kong stores.
Updated on Nov. 4, 2026 in Comfort Food
Jollibee has rolled out its upgraded Jolliburger Collection in Hong Kong, which includes the Jolliburger Truffle, Jolliburger Aloha, and Jolliburger Deluxe. The burgers are cooked fresh-to-order and are available at Jollibee stores across the city, except the Euro Trade Centre store in Central.
Why it matters
The rollout expands the menu for Hong Kong diners with a range of burger options priced from HK$40 à la carte. It also gives customers a limited-time Truffle option alongside the brand's flagship Deluxe burger.
The Jolliburger Collection uses 100% premium Aussie beef, with prices of HK$40 à la carte and HK$53 as a value meal for the Deluxe and Aloha, and HK$42 à la carte and HK$55 as a value meal for the Truffle. Jollibee operates 26 branches in Hong Kong within a network of about 1,600 locations worldwide, and the announcement does not specify how long the limited-time Truffle will be offered.
The players
Jollibee
Jollibee is a Philippine fast-food chain known for its burgers and fried chicken, with roughly 1,600 branches worldwide.
The details
The Jolliburger Truffle combines beef patties with black truffle sauce, grilled mushrooms, and rocket lettuce. The Hong Kong International Airport store serves only the Deluxe and Aloha burgers.
Timeline
The Jolliburger Deluxe launched in August 2025 as the brand's flagship burger.
The upgraded Jolliburger Collection rolled out in Hong Kong on 4 November 2026.
Comfort Food Landscape
The upgraded Jolliburger Collection extends the Jolliburger Deluxe, which Jollibee launched as its flagship burger in August 2025, by adding a limited-time Truffle and an Aloha option. The move follows the brand's pattern of building its burger lineup around one core product.
Hong Kong diners can order the Jolliburger Deluxe or Aloha from HK$40 à la carte or HK$53 as a value meal, or the Truffle from HK$42 or HK$55. The Euro Trade Centre store in Central does not carry the collection, and the airport store serves only the Deluxe and Aloha.
The takeaway
Customers choosing between the burgers can compare the à la carte and value meal prices across the three options before ordering. The Truffle is the only limited-time item in the collection, so availability may change.
Further reading
Explore more Comfort Food stories on how fast-food menus evolve.
Source note: This article includes information reported by HR ASIA.
