Jamaica Tourist Board Joins Internova Partner Network
The agreement links Jamaica's tourism marketing to Internova Travel Group's advisor network for luxury, honeymoon and destination wedding travel.
Updated on Nov. 4, 2026 in Travel — General
Internova Travel Group announced that the Jamaica Tourist Board has joined its network of preferred destination partners, covering the Travel Leaders Network and Global Travel Collection brands. The agreement expands Jamaica-focused advisor education, consumer marketing campaigns and destination coverage.
Why it matters
Travel advisors are a significant channel for destination bookings, and the partnership formalizes Jamaica's role within a large advisor network. The arrangement is intended to sustain long-term tourism growth for the island.
Affiliated travel advisors generated $463 million in travel revenue to Jamaica and sent 215,000 land-based travellers there in 2025. The announcement provides no prior-year figures for comparison, and the financial terms of the partnership were not disclosed.
The players
Internova Travel Group
A travel management company that operates the Travel Leaders Network and Global Travel Collection brands and works with a large network of independent travel advisors.
Jamaica Tourist Board
The government-linked agency responsible for promoting Jamaica as a travel destination to international visitors and trade partners.
The details
Under the agreement, Jamaica Tourist Board will collaborate with Internova's SELECT Hotels & Resorts program and Travel Leaders Network's Romance Alliance, targeting luxury, honeymoon and destination wedding specialists. Planned work includes advisor education, consumer marketing campaigns, and destination coverage in OLTRE and Bucket List publications.
Timeline
• November 4, 2026: Internova announces the Jamaica Tourist Board partnership.
• 2025: Affiliated advisors generate the $463 million in Jamaica travel revenue cited in the announcement.
Industry Dynamics
The partnership follows the model of destination marketing through travel advisor networks, in which tourism boards align with agency programs to reach advisors who sell luxury and specialty trips. Jamaica's inclusion extends that model to a Caribbean destination with a large advisor-driven booking base.
Travelers planning luxury, honeymoon or destination wedding trips to Jamaica may find more advisor-led packages and promotions as the partnership's education and marketing efforts roll out. Booking through a participating advisor may be the route to these programs, though specific offerings were not detailed in the announcement.
The takeaway
Destination tourism boards increasingly rely on travel advisor networks to reach specialty travelers, so Jamaica's partnership signals how destinations may compete for advisor attention. Travelers who work with advisors may see Jamaica-focused offerings as these programs expand.
Further reading
Explore more travel general news on how destination partnerships shape tourism.
Source note: This article includes information reported by TravelPress.
