French Hotels Lead Southern Europe on Revenue
Independent properties in France earned more per room than those in Italy, Spain or Portugal in July and August 2026, according to Amenitiz.
Updated on Nov. 4, 2026 in Hotels
Live Poll
Do you think hotel and lodging prices are getting better or worse for travelers?
French independent hotels earned more revenue per room than their counterparts in Italy, Spain and Portugal during July and August 2026, according to a report published by hotel management system Amenitiz. French revenue per available room rose 1.8% to €94 as average nightly prices climbed 3.8% to €145, even as occupancy fell 1.3 points to 64.8%.
Why it matters
The findings show French independent hotels raised prices over the past year while filling fewer rooms, a trade-off that shapes revenue strategy for smaller properties across the region. The report is the first built on operating data from independent properties in the four countries, offering a view that most industry reports, which focus on chains, do not provide.
The report is a performance analysis based on operating data from 9,312 independent properties across 49 regions. French independent hotels saw RevPAR rise 1.8% to €94 and average nightly prices rise 3.8% to €145, while occupancy dropped 1.3 points to 64.8%; the report does not detail how far those figures diverge from Italy, Spain and Portugal.
The players
Amenitiz
Amenitiz is a management system for independent hotels that published the report using operating data from its property base.
The details
Amenitiz found that direct bookings make up 36% of French independent hotel reservations, the highest share among the four countries, and that nine of the 10 most direct regions in southern Europe are French. The data covers independent hotels, guest houses and holiday homes, whereas most industry reports track only chains and hotels with more than 50 rooms.
Timeline
July and August 2026: period covered by the independent hotel performance data.
2027: the year the report poses the question of further pricing decisions.
Big Picture
Independent properties make up more than 90% of accommodation in southern Europe, so the revenue gap between French and other southern European independents matters to a large share of the market. The report extends the operating-data approach Amenitiz uses for its property base, offering a view of independent hotels that chain-focused industry reports leave out.
Travelers booking independent hotels in France may find nightly rates higher than in previous years, though availability is slightly tighter. Booking directly with a property may be worth considering, since direct bookings account for 36% of French reservations, the highest share among the four countries.
The takeaway
Independent hotels in France raised prices while filling fewer rooms, a pattern worth weighing when planning a stay or setting rates. Comparing direct booking options against platform prices may help travelers and small properties alike.
Further reading
For more on how independent properties are managing rates and bookings, see the Hotels section.
Source note: This article includes information reported by HOTELSMag.
Live Poll
Do you think hotel and lodging prices are getting better or worse for travelers?
