Dreame Exits Global Security Camera Market
The Chinese smart home brand is reportedly preparing to withdraw its NAVO security camera range from markets including Australia and New Zealand.
Updated on Nov. 4, 2026 in Home Cleaning
Dreame, a smart home device maker, is preparing to withdraw from the global security camera market. No security cameras are currently listed on its Australian and New Zealand websites, and retailers in some markets have been advised of the planned exit.
Why it matters
The move affects owners of NAVO cameras who need to know how app access, firmware updates and warranty support will continue. It also signals the difficulty newer smart home brands face in winning retail shelf space against established competitors.
New Zealand's NAVO warranty runs for 12 months, and the New Zealand operation had listed four NAVO cameras before the exit. No security cameras are now listed on Dreame's Australian or New Zealand websites, and JB Hi-Fi showed no active listings for the entry-level indoor model.
The players
Dreame
Dreame is a Chinese smart home and consumer appliance brand known for robot vacuums and related devices, which has expanded into security cameras.
Dreame Trading (Tianjin)
Dreame Trading (Tianjin) is the publicly documented supplier responsible for manufacturing the NAVO security camera range.
The details
Dreame unveiled its NAVO security camera range at IFA 2025 in Berlin in September 2025 and sold it through its Australian and New Zealand online stores, with dispatch from Sydney and Auckland. Retailers in some markets have now been advised of the planned exit, and the publicly documented supplier for NAVO is Dreame Trading (Tianjin).
Timeline
September 2025: Dreame unveils the NAVO security camera range at IFA in Berlin.
October 29, 2025: Dreame presents its smart home devices at a Sydney event titled "Rolling Through Summer."
Market Landscape
Dreame struggled to secure retail ranging against established security camera brands including EZVIZ, Reolink, Swann, Eufy and TP-Link. Its planned withdrawal shows how hard it is for a newer smart home entrant to hold shelf space in a crowded camera category.
Owners of NAVO cameras should check whether app access, firmware updates and warranty support remain available before relying on the devices. Buyers considering a purchase should confirm current availability with the retailer, since no cameras are currently listed on Dreame's Australian and New Zealand websites.
The takeaway
Before buying any connected home device, check the manufacturer's current support commitments, including app updates and warranty terms. A product's availability can change quickly if a brand exits a market.
Further reading
Explore more home cleaning guides for context on how smart home devices fit into everyday household routines.
Source note: This article includes information reported by ChannelNews.
