Bermuda Ranks Third for Holiday Searches per Visitor
AllClear Travel Insurance's analysis of 162 destinations finds Bermuda drew 135 holiday searches for every 100 visitors in 2025.
Updated on Nov. 4, 2026 in Central America
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Bermuda recorded 269,250 online holiday searches against 199,193 visitors in 2025, placing it third among 162 destinations analyzed by AllClear Travel Insurance. Tuvalu led the ranking with 327 searches per 100 visitors.
Why it matters
The ratio compares online interest in holidays with actual arrivals, offering a sense of which destinations attract more curiosity than visits. Five destinations, including Bermuda's neighbors in the top ranks, saw holiday searches outnumber visitors in 2025.
Bermuda's 269,250 holiday searches were set against 199,193 visitors in 2025, a ratio of 135 per 100 visitors. The comparison used official tourist arrival figures from 2023 to 2025 sourced from UN Tourism and national statistics authorities.
The players
AllClear Travel Insurance
A travel insurance provider that conducted the search-to-visitor analysis of 162 destinations.
UN Tourism
The United Nations agency responsible for promoting sustainable tourism, whose arrival statistics were used as a benchmark in the comparison.
The details
AllClear Travel Insurance analyzed global Google search volume narrowed by keywords for holiday-related queries across 162 destinations. Search counts were then compared with full-year official arrival figures to calculate searches per 100 visitors.
Timeline
2025: Bermuda's visitor arrivals were counted at 199,193.
2023 to 2025: Official tourist arrival figures used in the comparison covered this period.
Travel Outlook
The analysis measures online holiday interest against official arrival counts from UN Tourism and national statistics authorities for 2023 to 2025. Small island destinations such as Tuvalu, Kiribati, and Montserrat appear at the top of the ranking, suggesting search interest is high relative to their modest visitor numbers.
Travelers researching Bermuda or the Pacific island destinations listed can compare search popularity with visitor volume when judging how crowded a destination may be. The ranking reflects interest rather than booking availability, so travelers should check current arrival and lodging conditions before finalizing plans.
The takeaway
A high ratio of holiday searches to visitors can signal growing curiosity about a destination that has not yet translated into large arrival numbers. Travelers seeking less crowded options may find these destinations worth exploring.
Further reading
Explore more on Central America travel trends and destination planning.
Source note: This article includes information reported by The Royal Gazette.
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