Serena Williams Designs Limited Audemars Piguet Watch
The 500-piece limited edition Royal Oak carries a $95,900 price tag and reflects Williams's long relationship with the Swiss watchmaker.
Updated on Nov. 3, 2026 in Tennis
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Serena Williams helped design a limited-edition Audemars Piguet Royal Oak watch, with only 500 pieces being produced at a price of $95,900. The design features a pink mother-of-pearl dial, a 38mm white ceramic case, and a matching white ceramic bracelet with a pink rubber strap.
Why it matters
The collaboration extends a relationship between Williams and Audemars Piguet that dates to 2014, placing a tennis icon directly into the design process of a luxury watchmaker. For readers following athlete-led fashion and luxury partnerships, the project shows how sports figures are increasingly shaping high-end product lines.
The limited run totals 500 watches priced at $95,900 each, with a 38mm white ceramic case. Details on sell-through and demand were not disclosed.
The players
Serena Williams
Serena Williams is a retired American professional tennis player who won 23 Grand Slam singles titles and later became a prominent business figure and designer.
Audemars Piguet
Audemars Piguet is a Swiss luxury watchmaker founded in 1875 in the Vallée de Joux, known for its Royal Oak collection.
The details
Williams spent time at Audemars Piguet's headquarters in Switzerland observing how watches are made before the design was finalized. The watch features a pink mother-of-pearl dial paired with white ceramic and pink rubber components.
Timeline
2014: Williams's relationship with Audemars Piguet began.
Published November 2, 2026: Coverage of the limited-edition watch was released.
Industry Dynamics
The Royal Oak, introduced by Audemars Piguet as a steel luxury sports watch, has long been a platform for collaborations, and this limited edition extends that pattern by pairing the line with a major athlete. The project places tennis-linked design influence within the established luxury watch market.
Collectors interested in the 500-piece run would need to act on availability, which the extraction does not detail. Fans of Williams can view the design as a product of her ongoing partnership with the brand since 2014.
The takeaway
Athlete-designed luxury products often hinge on long-term brand relationships rather than one-off endorsements, as the Williams and Audemars Piguet partnership illustrates. Readers interested in limited-edition watches should track official brand announcements for release and availability details.
Further reading
Explore more tennis coverage for context on Williams's career beyond the court.
Source note: This article includes information reported by Sports Illustrated.
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