Metsä Board Launches Inboxing Packaging Initiative
The Finnish packaging company's new effort brings brands, designers, and sustainability specialists into early packaging design discussions.
Updated on Nov. 3, 2026 in Consumer Goods
Metsä Board launched Inboxing, an initiative created with sustainability author Kathryn Kellogg to explore packaging design choices before products reach the market. The launch follows the company's opening of a packaging design studio in Milan, Italy.
Why it matters
Brands are working to reduce packaging's environmental impact while maintaining product safety, performance, and consumer expectations. Inboxing aims to make trade-offs among protection, cost, consumer experience, and environmental impact visible at the design stage.
The source provides no quantitative corporate figures such as revenue, store counts, or production targets. The initiative's operational scale and measurable outcomes have not been disclosed.
The players
Metsä Board
A Finnish producer of fresh fiber paperboard and packaging materials that supplies folding boxboard for consumer product packaging.
Kathryn Kellogg
An author and sustainability creator who founded Going Zero Waste and co-created the Inboxing initiative.
Heidelberg Druckmaschinen
A German printing press manufacturer whose partnership with Metsä Board targets packaging solutions.
The details
Inboxing examines packaging choices from multiple perspectives based on product, value chain, and available evidence, and Kellogg focuses on making those trade-offs visible before a package reaches the market. Metsä Board also partnered with Heidelberg Druckmaschinen on packaging solutions and launched MetsäBoard Pro FBB Go, a folding boxboard for food and pharmaceutical packaging, along with a custom-cut sheet delivery solution for Europe.
Timeline
Earlier this year: Metsä Board launched MetsäBoard Pro FBB Go and its custom-cut sheet delivery solution for Europe.
Recently: Metsä Board opened its packaging design studio in Milan, Italy.
November 3, 2026: Metsä Board launched the Inboxing initiative.
Market Landscape
Metsä Board's MetsäBoard Pro FBB Go folding boxboard, launched earlier this year for food and pharmaceutical packaging, anchors the company's push into the fiber-based packaging segment. Inboxing extends that push by positioning the company's materials within early packaging design conversations among brands and sustainability specialists.
Packaging choices made at the design stage can influence product protection, cost, and environmental footprint for the goods consumers buy. Shoppers may see these trade-offs reflected in future food and pharmaceutical packaging, though the source does not specify timing or product changes.
The takeaway
Packaging decisions made early in product development determine much of a package's environmental and protective performance. Brands weighing sustainability goals can benefit from involving packaging specialists and material suppliers before design is finalized.
Further reading
For broader context on how packaging decisions shape consumer goods markets, explore the Consumer Goods section.
Source note: This article includes information reported by Packaginginsights.
