Global Licensing Group Rebrands as Brand Licensing
The organization that has served the licensing community for more than 40 years introduces a new name, visual identity and tagline.
Updated on Nov. 3, 2026 in Retail
Global Licensing Group, serving the licensing community for more than 40 years, has rebranded as Brand Licensing by Informa. Its events are also renamed, including Licensing Expo Las Vegas, which becomes the Brand Licensing Expo, scheduled May 25-27, 2027.
Why it matters
The change reflects the industry's evolution beyond traditional licensed consumer products. Retail sales of licensed consumer products totaled more than $338 billion in 2025, and the rebrand signals how the sector has broadened.
Retail sales of licensed consumer products reached more than $338 billion in 2025, a rise of about $30 billion from the prior year. Retail attendance at the group's events has more than doubled over the past five years.
The players
Global Licensing Group
A licensing industry organization that has served the community for more than 40 years and is now known as Brand Licensing by Informa.
Informa
A global business intelligence and events company that owns the rebranded licensing group and its trade events.
The details
Global Licensing Group's new name and visual identity launch across event websites and License Global platforms. Licensing Expo China becomes Brand Licensing China, France Licensing Day becomes Brand Licensing France, while Brand Licensing Europe and License Global keep their names.
Timeline
Nov. 5, 2026: License Global's Leading Brand Manufacturers report is scheduled for release.
May 25-27, 2027: Brand Licensing Expo takes place in Las Vegas.
June 30, 2027: Brand Licensing France event in France.
July 14-16, 2027: Brand Licensing China event.
Sept. 28-30, 2027: Brand Licensing Europe returns to London.
Market Landscape
The licensing sector has grown into a global community of more than 100,000 active professionals, according to the organization's own portfolio figures. The rebrand reflects an industry that now spans consumer products well beyond its traditional categories.
Shoppers are unlikely to see immediate changes from the rebrand itself, since it affects the trade organization's name and events. The renamed events and expanded programming planned for 2027 may shape which licensed products reach store shelves.
The takeaway
Industry names and event brands can shift as sectors grow, so tracking organizational changes helps readers follow where licensed products are heading. Watch for the 2027 event lineup for updated programming.
What happens next
The Leading Brand Manufacturers report is scheduled for Nov. 5, 2026, and Brand Licensing Expo follows in Las Vegas from May 25-27, 2027.
Further reading
For broader context on how licensed products reach shoppers, explore the Retail section.
