Funrise Brings Bluey R/C Vehicles to Retail
Funrise and BBC Studios are developing a remote-control vehicle line based on the Bluey series, scheduled for retail release in the second half of 2027.
Updated on Nov. 3, 2026 in Television
Funrise is expanding its Bluey toy portfolio with a new range of remote-control vehicles developed through a licensing partnership with BBC Studios. The collection is slated to launch at retail in the second half of 2027.
Why it matters
The line extends the Bluey franchise into physical play products for young children, with sales planned across multiple international markets. Retail buyers have already received an early look at the collection.
The Bluey R/C range targets children ages 2-6 and will be sold through mass, club, specialty and other retail channels across six regions. Pricing and specific product models have not yet been disclosed.
The players
Funrise
Funrise is a toy company that develops and markets licensed and original toy lines for retail markets worldwide.
BBC Studios
BBC Studios is the commercial arm of the British Broadcasting Corporation, which licenses and produces content including the children's series Bluey.
The details
Funrise developed the Bluey R/C line through a licensing partnership with BBC Studios and designed it to encourage interactive play for kids and families. The company's recent R/C portfolio also includes products inspired by SpongeBob SquarePants and Teenage Mutant Ninja Turtles.
Timeline
Retail buyers previewed the Bluey collection during Fall Previews at Funrise's Los Angeles showroom in 2026.
Funrise will showcase the range at Spielwarenmesse in Nuremberg, Germany, February 2-6, 2027.
The Bluey R/C vehicle range is scheduled to launch at retail in the second half of 2027.
Industry Dynamics
The Bluey R/C line follows the pattern of licensed children's properties being previewed at Spielwarenmesse before retail launch. Funrise's SpongeBob and Teenage Mutant Ninja Turtles R/C products show the company applying the same licensing approach across multiple franchises.
Parents and gift-buyers in the U.S., Canada, Australia, New Zealand, Asia and Latin America will be able to purchase the range through mass, club, specialty and other retail channels. The line is aimed at kids ages 2-6, so families of that age group are the primary buyers.
The takeaway
Licensed children's properties like Bluey are increasingly extending into physical play products, so families can expect a growing range of toys tied to their favorite shows. Watch for product details and pricing ahead of the planned 2027 retail launch.
What happens next
The Bluey R/C vehicle range is scheduled to launch at retail in the second half of 2027, with additional product details to follow closer to launch.
Further reading
For more on children's programming and the franchises behind toy lines like this one, browse Television.
Source note: This article includes information reported by The Toy Book.
