VisitBritain Courts Indian Travelers for Northern England
A Mumbai trade mission highlights northern English cities and countryside as British Airways adds a third daily Delhi-London flight.
Updated on Nov. 2, 2026 in Business Travel
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VisitBritain launched a trade mission in Mumbai promoting northern England, covering Manchester, Liverpool, Cumbria, Leeds, Yorkshire and Newcastle, to Indian travelers. The push comes as visitor numbers from India have slowed amid geopolitical developments and disruptions to Gulf air connectivity.
Why it matters
Most Indian visitors enter Britain through London, so the campaign aims to spread tourism to northern destinations. Travelers are increasingly seeking to extend stays and explore beyond established circuits.
VisitBritain forecasts roughly 600,000 Indian visits this year, with spending projected to climb from about £865 million to £1.5 billion by 2030, a 70% rise. The projections do not indicate what share will go to northern destinations rather than London.
The players
VisitBritain
VisitBritain is the national tourism agency responsible for promoting Britain to international visitors.
British Airways
British Airways is the United Kingdom's flag carrier airline, operating long-haul routes from London.
IndiGo
IndiGo is India's largest airline by market share, known for its low-cost model.
The details
The Mumbai trade mission highlighted the region's cities, countryside, coastline, culinary experiences and sporting venues. British Airways also announced a third daily flight from Delhi to London, while IndiGo's Manchester service is temporarily paused.
Timeline
2026: Approximately 600,000 Indian visits forecast this year.
2030: Projected 950,000 Indian visits and £1.5 billion in spending.
Travel Outlook
VisitBritain's campaign follows its forecast of Indian visitor growth to 950,000 by 2030, aiming to spread demand beyond London. The effort reflects a broader pattern of destinations courting long-haul markets seeking longer stays and off-circuit travel.
Travelers from India planning a British trip may find more options beyond London as new flights and regional promotion expand access. Those considering northern England should check current airline schedules, since IndiGo's Manchester service is temporarily paused.
The takeaway
Travelers seeking a less crowded British trip can look beyond London, where northern cities offer varied culture, landscapes and food. Confirm flight availability before booking, as routes are shifting.
Further reading
For related coverage, explore Business Travel trends shaping international visitor flows.
Source note: This article includes information reported by TravelBiz Monitor: India travel news, travel trends, tourism.
Live Poll
Would you consider visiting Northern England on a future trip to Britain?
