VIA Outlets Expands Portfolio 30% in 2026
The European premium outlet operator grew its gross lettable area by 30 percent year-on-year while acquiring two Southern European centres.
Updated on Nov. 2, 2026 in Retail
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VIA Outlets increased its portfolio gross lettable area by 30 percent year-on-year in 2026, acquiring Scalo Milano Outlet & More in Italy and The Outlet Stores Alicante in Spain. The company now operates 13 premium fashion outlet centres across ten European countries.
Why it matters
The expansion adds scale to a premium outlet network as the company pursues further growth in Germany and seeks to attract premium and international brands. The moves reflect continued investment in European retail real estate.
VIA Outlets now manages 370,000 square metres of gross lettable area across 13 centres, with the 30 percent annual growth figure reported against 2025. The company has not disclosed acquisition costs for the two centres added this year.
The players
VIA Outlets
VIA Outlets is a European premium fashion outlet operator that runs 13 centres across ten countries and issues green financing under its sustainability framework.
MAPIC
MAPIC is the major international retail real estate trade event held annually in Cannes, which presents industry awards including the Best Refurbishment Project category.
The details
VIA Outlets acquired Scalo Milano Outlet & More and The Outlet Stores Alicante, both of which have been integrated into its portfolio. The company also received final planning approval to expand Zweibrücken Fashion Outlet by 7,450 square metres and opened a more than 4,800 square metre extension at Landquart Fashion Outlet in Switzerland.
Timeline
Late 2025: Vila do Conde Porto Fashion Outlet expanded by 6,500 square metres.
April 2026: Landquart Fashion Outlet extension opened.
October 2026: Debut five-year Swiss franc green bond issued.
November 3, 2026: MAPIC Awards winner to be announced in Cannes.
Market Landscape
VIA Outlets' growth comes as premium outlet operators in Europe compete for tenants and expansion sites, and its 97 out of 100 score in the GRESB European Retail benchmark places it among the sector's higher ESG performers. The company's green bond issuance follows the same sustainability-linked financing approach used across the listed European retail real estate sector.
Shoppers who visit VIA Outlets centres may find a larger selection as more than 80 new brands join the European portfolio. The added space at Zweibrücken and Landquart is intended to bring more premium and international brands to those locations.
The takeaway
Expansion in premium outlet retail is being paired with sustainability benchmarks and green financing, a combination that may shape how investors and tenants evaluate European shopping centres. Watching leasing activity and brand mix at the expanded sites will show whether the added space translates into stronger tenant demand.
What happens next
The MAPIC Awards winner for Best Refurbishment Project will be announced in Cannes on November 3, 2026.
Further reading
Explore more retail industry coverage for context on how European outlet operators are expanding their networks.
Source note: This article includes information reported by FashionUnited.
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