Synthesia Launches Plug-In for ChatGPT Video
The British AI startup's new tool lets businesses turn ChatGPT conversations and attached files into AI-avatar videos.
Updated on Nov. 2, 2026 in Artificial Intelligence
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Synthesia, a British text-to-video startup whose software is used by more than 50,000 businesses, has launched a plug-in that lets users create videos directly inside ChatGPT. The tool turns documents, spreadsheets, and how-to guides already in a conversation into videos with AI avatars.
Why it matters
ChatGPT is accessible to 1.2 billion weekly users, so embedding video creation inside the chatbot places Synthesia's tools in front of a far larger audience than standalone software reaches. The move arrives as OpenAI discontinued its Sora AI-video generator in March 2026, shifting the competitive landscape for AI video creation.
The plug-in uses Synthesia's Studio feature, which turns business materials into videos with AI avatars that read scripts word for word, and works with connected tools such as Slack and BambooHR. Usage metrics are company-reported, and adoption figures for the ChatGPT integration have not been disclosed.
The players
Synthesia
Synthesia is a British AI startup that builds text-to-video software using digital avatars, serving more than 50,000 businesses.
OpenAI
OpenAI is the artificial intelligence company that developed ChatGPT and previously offered the Sora AI-video generator, which it discontinued in March 2026.
The details
Users describe the desired video in plain English, and ChatGPT asks questions about visual style and length before generating it. Companies can also generate digital clones of executives and employees, and users can refine outputs with follow-up prompts.
Timeline
March 2026: OpenAI discontinued its Sora AI-video generator.
Monday, November 2, 2026: Synthesia launched the ChatGPT plug-in.
The Tech Race
The launch comes weeks after OpenAI shut down Sora, leaving a gap in the AI-video market that Synthesia's ChatGPT integration now targets. It positions Synthesia to compete for corporate video production against rivals building their own generative video tools.
Employees and managers who already use ChatGPT can produce explainer or training videos from existing documents without switching tools. Businesses adopting the plug-in may reduce the need for separate video production software, though pricing has not been disclosed.
The takeaway
Teams that already draft guides and process documents in ChatGPT can test the plug-in on one internal training asset to judge output quality before committing to a broader rollout.
Further reading
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Source note: This article includes information reported by Inc..
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