SmartCraft Unit Expands Locka StudioAI With Klövern
Locka, a SmartCraft subsidiary, continues developing its AI visual-content platform for new-build home sales with residential developer Klövern.
Updated on Nov. 2, 2026 in Residential
SmartCraft's subsidiary Locka is continuing development of Locka StudioAI with residential developer Klövern, an early pilot user. The AI-powered platform produces and adapts visual content for new-build home sales.
Why it matters
New-build home sales depend on images and information that must change as the sales process develops, and the platform aims to adjust existing visuals and create new perspectives faster. The collaboration tests the technology in active residential projects.
SmartCraft reports more than 13,400 customers and 270 employees, figures that describe the company's scale rather than the platform's results. No performance or adoption metrics for Locka StudioAI have been disclosed.
The players
SmartCraft
SmartCraft is the parent company of Locka and operates across Nordic and British and Irish markets, serving more than 13,400 customers.
Klövern
Klövern is a Swedish residential developer that participated as an early user in the Locka StudioAI pilot.
The details
Locka StudioAI enables existing images to be adjusted and new perspectives created faster as a home sale progresses. Locka and Klövern have collaborated since 2024, with Klövern testing the technology in active new-build residential projects.
Timeline
2024: Locka and Klövern begin collaborating.
June 2021: SmartCraft lists on the Oslo Stock Exchange.
June 2026: SmartCraft introduces Locka StudioAI.
2026: SmartCraft lists on Nasdaq Stockholm.
Big Picture
Locka StudioAI applies generative image editing to the sales-stage visual needs of new-build housing, extending AI image tools beyond static listing photos into a process that changes as buyers progress through a sale.
Buyers of new-build homes may see adjusted and newly created visuals as a sale progresses rather than a fixed set of marketing images. Prospective purchasers can expect marketing materials to be updated more quickly as sales conditions change.
The takeaway
When evaluating new-build marketing, check whether visuals reflect the current state of the project, since AI-adjusted imagery can change quickly.
Further reading
For more on the housing market, explore Residential coverage.
Source note: This article includes information reported by Di.
