Openstage Launches Openstage 2.0 for Artists
The update expands Openstage's fan relationship platform, which says it powers connections with more than 35 million fans worldwide.
Updated on Nov. 2, 2026 in Music — General
Openstage has launched Openstage 2.0, an update to its fan relationship platform aimed at artists who want to own their fan relationships and data. The company says it already powers artist-fan connections for more than 35 million fans worldwide.
Why it matters
The update targets artists seeking direct control over their fan relationships and data rather than relying on intermediary channels. Its launch follows the rapid growth of Lewis Capaldi HQ, which reached more than 750,000 members in under two weeks.
Openstage reports it powers artist-fan relationships for more than 35 million fans worldwide, while Lewis Capaldi HQ reached more than 750,000 members in under two weeks. The company has not published independent verification of these reach figures or disclosed how membership is counted.
The players
Openstage
Openstage is a fan relationship platform that has worked with artists including Paul McCartney, Oasis, Lana Del Rey, Radiohead, Freya Skye, Hayley Williams and Lewis Capaldi.
Lewis Capaldi
Lewis Capaldi is a Scottish singer-songwriter known for the hit single "Someone You Loved."
The details
Openstage 2.0 brings together an artist's website, music, tour information, merchandise, posts, memberships and community features in one place through Fan HQ. Fan Pass, a digital membership pass that can be added to Apple Wallet or Google Wallet, lets artists send push notifications without requiring fans to download a separate app.
Timeline
October 22: Lewis Capaldi launched Lewis Capaldi HQ.
November 2: Openstage 2.0 was published and launched.
Industry Dynamics
Openstage's Fan Pass places artist memberships inside Apple Wallet and Google Wallet, extending a mobile wallet format beyond payment cards and tickets into fan club access. The approach builds on those existing wallet platforms rather than requiring a dedicated artist app.
Fans of artists using Openstage can join memberships and receive updates through a Fan Pass added to Apple Wallet or Google Wallet, without installing a separate app. The change affects how and where fans sign up for artist communities and receive notifications.
The takeaway
Artists who want direct access to their fans can use platforms like Openstage to combine websites, merchandise, tour information and memberships in one place. Fans who join such memberships may receive notifications through their phone wallet rather than a standalone app.
Further reading
For broader context on how artists are building direct fan connections, explore more in Music — General.
Source note: This article includes information reported by Music Week.
