Oatly to Launch Fiber Oat Milks in January
The functional range, including low-sugar and low-calorie versions, is set to reach North American shelves in January after debuting in Europe.
Updated on Nov. 2, 2026 in Vegetarian
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Oatly plans to launch functional oat milks with added fiber in North America in January. The products are currently available in Europe, and the company is positioning them as functional beverages rather than simple milk alternatives.
Why it matters
Plant-based milk dollar sales fell 2% in 2025 while traditional milk rose 2%, pushing Oatly to seek new growth. Oatly is betting that fiber-focused products targeting GLP-1 users and health-conscious consumers can help its North American business.
Each approximately 250 milliliter serving contains 5 to 6 grams of fiber, and the range includes a low-calorie, no-sugar option for protein shakes and a low-sugar barista version for coffee drinks. The category is valued at about $2.7 billion, while plant-based milk dollar sales fell 2% in 2025.
The players
Oatly
Oatly is a Swedish oat-based milk alternative company that is repositioning its products as functional beverages.
Daniel Ordonez
Daniel Ordonez is Oatly's chief operating officer who discussed the fiber range on the company's recent earnings call.
The details
Oatly's fiber line includes a low-calorie, no-sugar version aimed at protein shakes and a low-sugar barista version for coffee drinks. The company is focusing on functional ingredients as it seeks to turn around profitability after achieving its first year of profitable growth in 2025.
Timeline
January: Functional oat milks launch in North America.
2025: Oatly achieves its first profitable growth year while plant-based milk sales decline 2%.
Third quarter of the prior year: Oatly reports a 9.1% revenue increase over the prior year.
Culture Shift
Oatly's move to fiber-enriched products reflects a broader pivot in plant-based foods, where the U.S. Dietary Guidelines fiber recommendations, which most women and men fall short of, are being used as a marketing lever. The shift treats plant-based milk as a functional nutrition product instead of a simple dairy substitute.
Shoppers who buy oat milk for coffee or protein shakes could find a fiber-enriched option on shelves in January, including low-sugar and low-calorie versions. Those options may change how easily a daily routine can add fiber without changing drinks drastically.
The takeaway
Checking nutrition labels for fiber grams per serving can help readers see whether a plant-based milk actually contributes meaningfully to daily intake. Comparing sugar and calorie counts across barista and protein-focused versions can also help match a product to a specific use.
What happens next
The functional oat milks are scheduled to launch in North America in January.
Further reading
Explore more vegetarian food and drink coverage for context on the plant-based milk category.
Source note: This article includes information reported by Food Dive.
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