Curtis International Licenses Kenmore Appliance Brand
The exclusive agreement covers Kenmore-branded appliances across North America, with initial products slated for a fourth-quarter 2026 launch.
Updated on Nov. 2, 2026 in Appliances
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Curtis International has signed an exclusive licensing agreement with Kenmore to manufacture, distribute, and market Kenmore-branded appliances across North America. The deal spans refrigeration, small kitchen appliances, commercial appliances, and other major appliance categories.
Why it matters
The agreement places a long-established appliance name under a new operator with existing manufacturing and distribution capabilities. For shoppers across North America, it signals a future source of Kenmore-branded products sold through retail and commercial channels.
Kenmore's history in the appliance industry spans more than a century, and the exclusive license covers North America, including the United States and Canada. Product pricing, specific models, and the full retail distribution list were not disclosed.
The players
Curtis International
Curtis International manufactures, markets, and distributes consumer electronics and appliances across North America and international markets.
Kenmore
Kenmore is a long-standing appliance brand with more than a century of history in the industry, now licensed for manufacture and sale by Curtis International.
The details
Curtis International will draw on its product development, sourcing, manufacturing, and distribution capabilities to bring Kenmore-branded products to retail and commercial markets. The company already distributes its products through major retailers and distribution partners, and the agreement covers refrigeration, small kitchen appliances, and commercial appliances.
Timeline
Initial Kenmore-branded products are expected to launch in the fourth quarter of 2026.
Additional product categories and models are expected to follow the initial launch.
Roadmap
The deal reflects a common pattern in the appliance sector, where long-established household brands are kept in the market through licensing partnerships with manufacturers that already run production and distribution. It positions Kenmore's name alongside Curtis's existing manufacturing and retail reach across North America.
Shoppers in North America can expect Kenmore-branded products to become available through retail and commercial channels once the initial products launch in the fourth quarter of 2026. Pricing and specific models have not yet been announced.
The takeaway
Readers planning appliance purchases may want to watch for the Kenmore lineup when it launches in late 2026, since the brand's new manufacturer will shape which models reach shelves. Comparing warranty and service terms at launch will help buyers evaluate the new products.
What happens next
Initial Kenmore-branded products are expected to launch in the fourth quarter of 2026, with additional categories to follow.
Further reading
For more on how appliance brands are sold and serviced, explore our Appliances coverage.
Source note: This article includes information reported by TWICE.
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