Authentic Names Victor Fonseca Head of Brazil
The US brand management company has appointed a new senior vice president to oversee its commercial operations in Brazil.
Updated on Nov. 2, 2026 in Retail
Authentic Brands Group has appointed Victor Fonseca as senior vice president, head of Brazil, to oversee commercial operations in the country. Fonseca will focus on retail, licensing and commercial partnerships to strengthen the company's regional market share.
Why it matters
Brazil is a market where Authentic already represents more than 14 brands, including Reebok, Quiksilver, Champion and Nautica, so leadership in the region directly shapes its commercial strategy there. The appointment signals a push to accelerate growth through additional portfolio brands.
Authentic reports more than 14 brands, 24 regional partners and over 5,000 points of sale in Brazil, within a business generating more than 38 billion dollars in annual systemwide sales globally. The company has not disclosed how much of that total comes from Brazil or when new brands will launch there.
The players
Authentic Brands Group
A US brand management company that operates through a network of 1,700 operating partners globally and owns or licenses a broad portfolio of consumer brands.
Victor Fonseca
A senior executive with prior leadership roles at Paramount, Hasbro and Alpargatas, who now oversees Authentic's commercial operations in Brazil.
The details
Victor Fonseca previously served as vice president of licensing for Latin America at Paramount and led the Latin American consumer products division at Hasbro. He also spent nearly 14 years at Alpargatas, where he helped expand the Havaianas brand.
Timeline
November 2, 2026: Authentic Brands Group announces Fonseca's appointment as head of Brazil.
Market Landscape
Authentic's move to appoint a dedicated Brazil leader reflects a broader pattern of global brand management firms building local leadership in Latin America's largest consumer market. The company's expansion of brands and partners in the country positions it to compete more directly for regional retail share.
For Brazilian shoppers, the expansion could bring more access to Reebok, Quiksilver, Champion and Nautica through Authentic's network of more than 5,000 points of sale and 11 e-commerce platforms. Practical changes to pricing or product availability have not been announced.
The takeaway
Expanding brand portfolios through dedicated local leadership can help global retailers capture market share in fast-growing regions. Readers tracking Brazil's consumer market may watch which new brands Authentic introduces next.
Further reading
For broader context on how brand owners are reshaping their operations, explore the Retail section.
