GWM Sales Fall 15.87% in October
The automaker sold 120,374 vehicles in October 2026, its third straight monthly year-on-year decline, as overseas sales hit a record.
Updated on Nov. 1, 2026 in Car Types
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Great Wall Motor sold 120,374 vehicles in October 2026, down 15.87% year-on-year, marking its third consecutive monthly decline. Overseas sales reached a record 62,862 vehicles, offsetting weaker domestic demand.
Why it matters
The decline highlights a shift in GWM's business mix, with exports and new energy vehicles growing as China's domestic market weakens. The trend shows how Chinese automakers are leaning on international markets to sustain volume.
GWM sold 49,499 new energy vehicles in October, a record that made up 41.12% of total sales. Year-to-date sales through October reached 1,040,676 vehicles, down 2.42% from a year earlier.
The players
Great Wall Motor (GWM)
A major Chinese automaker known for its SUVs and pickups, which has expanded aggressively into overseas markets and new energy vehicles.
Ora
GWM's electric vehicle brand, which saw sales rise sharply in October 2026 as the company pushes its EV lineup.
The details
GWM released its October 2026 sales figures on Sunday. The company sold 57,512 vehicles in China, down 33.06%, while overseas sales grew but at a slower pace of 9.98% year-on-year, down from 19.40% in September.
Timeline
October 2026: GWM's sales fell 15.87% year-on-year.
October 28, 2026: GWM announced plans for a production base in Lovech, Bulgaria.
Q1 2027: The first Ora 5 is expected to roll off the Bulgaria production line.
Roadmap
GWM's October results reflect a broader pattern in which Chinese automakers are offsetting a weakening home market with rapid overseas expansion. The planned Bulgaria plant and at least 10 new European models over two years signal that Europe is becoming a central growth market for the company.
The expansion into Europe means buyers there may see more GWM models and variants over the next two years. Domestic buyers in China are seeing a shrinking selection of GWM products at current sales levels.
The takeaway
GWM's results show that overseas markets and electric vehicles are now carrying growth that domestic demand can no longer provide. Readers following Chinese automakers should watch whether export momentum can keep pace with the domestic slowdown.
What happens next
The first Ora 5 from the Lovech, Bulgaria production base is expected to roll off the line in Q1 2027.
Further reading
Explore more on Car Types to see how GWM's models compare across segments.
Source note: This article includes information reported by CnEVPost.
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