Wine Paris to Expand International Presence in 2027
The 2027 Wine Paris trade fair will host record international representation from February 15 to 17.
Updated on Oct. 30, 2026 in Wine
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Vinexposium has announced updates for the 2027 Wine Paris trade fair, which takes place from February 15 to 17. The event will feature a significant increase in international participation compared to previous years.
Why it matters
These changes are designed to support industry growth and address evolving market needs through enhanced trade connections and intelligence. By expanding its global reach, the organizer aims to facilitate greater collaboration across international markets.
The 2027 event will feature 54% international exhibitors, representing a growth from 44% in 2026. Additionally, the event is introducing two pavilions for China and rebrandng the low-alcohol segment to The Other Sip, which will feature 17 exhibitors.
The players
Vinexposium
This organization is a global leader in the wine and spirits event industry that manages major professional gatherings.
The details
Brazil and Canada are set to exhibit at the trade fair for the first time, while nine new nations will join the Be Spirits segment. Vinexposium is also intensifying recruitment efforts for buyers across Asia to build on the foundation of the 6,537 exhibitors and 63,541 trade visitors from the 2026 event.
Timeline
The 2027 Wine Paris trade fair will be held from February 15 to 17.
International exhibitors accounted for 44% of the total in 2026.
Culture Shift
The rebranding of the segment into The Other Sip tracks with the broader rise of low and no-alcohol beverage market segments. By creating a dedicated space, the event formalizes a structural evolution in consumer preferences that prioritizes moderate-alcohol and alcohol-free options.
Attendees and industry professionals should note the focus on Asian market recruitment, which may change the networking landscape for the 2027 event. Participants can anticipate more diverse offerings with the inclusion of new exhibitors from Brazil and Canada.
The takeaway
This expansion highlights the growing importance of international diversity in the global wine trade. Professionals should prepare for an event environment that is increasingly focused on cross-continental partnerships and evolving product categories like low-alcohol beverages.
Further reading
Learn more about industry trends and global events at the Wine section.
Source note: This article includes information reported by Harpers.
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