SOFTSWISS Launches AI Workflow for Casino Platform
The new tool enables operators to manage back-office tasks through natural-language conversations.
Updated on Oct. 30, 2026 in Artificial Intelligence
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SOFTSWISS has integrated a Back Office AI Workflow into its casino platform to streamline promotional campaign preparation. This tool allows operators to execute complex tasks through natural-language interactions.
Why it matters
The company aims to reduce manual labor and accelerate the deployment of promotional tournaments and content for gaming organizations. By automating these processes, operators can shift focus toward more strategic management duties.
Current data indicates that over 80% of betting and gaming organizations have adopted generative AI technologies. The broader industry currently holds an AI maturity index score of 45 out of 100.
The players
SOFTSWISS
This is a technology company providing software solutions for the iGaming industry.
Denis Romanovskiy
He serves as the Chief Artificial Intelligence Officer at SOFTSWISS.
The details
Operators utilize natural-language conversations to prepare promotional tournaments, target specific player segments, and manage CMS pages within existing system permissions. While the AI assists in these workflows, human operators retain final responsibility for tournament activation and page publication.
Timeline
Denis Romanovskiy was appointed as Chief Artificial Intelligence Officer in January 2026.
The Back Office AI Workflow will be demonstrated at SiGMA World from 2-5 November 2026.
The Tech Race
The integration of generative AI within this casino platform follows a broader trend of rapid technology adoption across the betting industry. This shift marks a transition from manual administrative overhead to automated, conversational management systems.
Operators can expect improved workflow efficiency by reducing time spent on routine promotional tasks. The tool integrates directly into existing permission structures, ensuring that manual oversight of critical publishing remains intact.
The takeaway
Automating routine back-office tasks allows gaming operators to deploy promotional campaigns significantly faster. Businesses should focus on maintaining human oversight for critical activities like tournament activation to ensure quality control.
What happens next
The company is scheduled to demonstrate the new Back Office AI Workflow at the SiGMA World event in Rome, taking place 2-5 November 2026.
Further reading
For more on industry advancements, visit the Artificial Intelligence section.
Source note: This article includes information reported by iGaming Business.
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