Piaget Appoints Giacomo Cinelli as Brand Manager
Giacomo Cinelli assumed his new role overseeing the luxury brand in Italy and Greece on October 1, 2026.
Updated on Oct. 30, 2026 in Jewelry
Piaget has appointed industry veteran Giacomo Cinelli to lead its brand management operations for Italy and Greece. He officially began the position on October 1, 2026.
Why it matters
The appointment marks a strategic shift for the luxury watch and jewelry maker as it seeks to refine its regional presence. Cinelli is tasked with implementing a development strategy that emphasizes selective distribution in key tourist and business markets.
Giacomo Cinelli brings 17 years of tenure at Richemont and six years of experience as a marketing and communication director at Max Factory Group to his new position.
The players
Giacomo Cinelli
The new brand manager for Italy and Greece who previously held senior leadership roles at Richemont and Officine Panerai.
Piaget
A Geneva-based luxury watch and jewelry house known for its high-end horology and ornate designs.
The details
Cinelli previously served as managing director for South-East Asia and Oceania at Officine Panerai before joining Piaget. He now aims to enhance the company's appeal to both local and international clientele through a more targeted market approach.
Timeline
October 1, 2026: Giacomo Cinelli officially began his role as brand manager.
Culture Shift
This move aligns with the luxury industry's broader shift toward selective distribution and curated retail experiences to maintain brand prestige. By prioritizing key business and tourism hubs, the brand aims to better cater to high-net-worth international consumers.
Consumers in Italy and Greece can expect to see changes in where and how Piaget products are available as the brand shifts its distribution strategy. Shoppers should anticipate a more curated selection at locations specifically chosen for their high business and tourism traffic.
The takeaway
The appointment of a long-time industry veteran signals that the brand is focusing on stability and strategic growth in key European markets. Readers should look for more personalized, exclusive retail experiences in high-end shopping districts moving forward.
Further reading
For more industry news, visit the Jewelry section.
Source note: This article includes information reported by FashionNetwork.
