Meta Announces Inaugural Agency Awards Winners
Seven agencies and one professional receive recognition for marketing excellence across Australia and New Zealand.
Updated on Oct. 30, 2026 in Advertising
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Meta has revealed the winners of its first-ever Agency Awards for Australia and New Zealand, honoring campaigns that delivered significant business results. The program highlights agencies that successfully utilized Meta platforms to drive performance, creative growth, and strategic impact for their clients.
Why it matters
The awards program serves to showcase agencies that effectively blend creative, media, and strategic initiatives to achieve measurable outcomes. It provides a benchmark for industry standards in digital marketing across the region.
Awarded campaigns reported significant performance metrics, including a 78 per cent incremental revenue lift for Daily Blooms and a 382 per cent year-on-year Reels revenue increase for FUNDAY Natural Sweets. Additionally, Barfoot & Thompson saw a 56 per cent improvement in engagement, while APT recorded an 80 per cent increase in add-to-cart activity.
The players
Meta
Meta is a global technology company that owns and operates social media platforms including Facebook, Instagram, and WhatsApp.
DataSauce
DataSauce is an advertising agency that received the Best-In-Class Performance award for its work with Daily Blooms.
Danni Stanton
Danni Stanton was recognized as Planner of the Year for her strategic work on behalf of Colgate-Palmolive.
Hatched Media
Hatched Media is a media agency honored for its work in Measurement & Advanced Analytics for the client APT.
Performics
Performics is a performance marketing agency that won the Full Funnel Excellence award for a Bank of Queensland campaign.
The details
Agencies submitted campaigns that were evaluated by judges based on demonstrated business impact and the application of strategic or creative initiatives. The winners span categories including performance, creator-led growth, technology-enabled growth, and advanced analytics.
Timeline
March 2026: Meta announced the awards program in Australia and New Zealand.
June to August 2026: The campaign period for Hatched Media and APT.
October 2026: The winners for the inaugural awards were officially announced.
Market Landscape
The awards program mirrors the industry shift toward prioritizing creator-led content and precision-based performance marketing. By formalizing these categories, Meta strengthens its position in the competitive landscape for digital ad spend among top-tier agencies.
Business clients may see more agencies adopting these validated strategies to improve return on ad spend and engagement. Customers should expect to see more targeted, data-backed advertising campaigns as agencies integrate these award-winning approaches into broader marketing workflows.
The takeaway
Marketing professionals can look to these winners to understand which specific metrics, such as add-to-cart activity and incremental revenue, are currently driving platform success. Implementing a combination of creator-led content and rigorous analytics remains the most effective path to achieving significant growth on social platforms.
What happens next
Hatched Media plans to conduct an off-peak retest to further validate the results achieved during their campaign for APT.
Further reading
Learn more about the latest developments in the Advertising sector.
Source note: This article includes information reported by B&T.
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