Lisa Releases Branded Thong With Press Play Collection
The singer has introduced a $25 thong as part of the official merchandise for her latest musical project.
Updated on Oct. 30, 2026 in Fashion
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Lisa has expanded her Press Play mini-album merchandise to include a branded thong, sparking varied reactions from her fanbase. The garment, priced at $25, features the words Press on the front and Play on the back.
Why it matters
The inclusion of intimate apparel in a music merchandise line represents a bold marketing shift for an artist known for high-profile pop music collaborations. It highlights how contemporary artists are increasingly leveraging their brand identity to sell diverse lifestyle products beyond traditional music memorabilia.
The thong is priced at $25 and marketed as official merchandise for the Press Play collection. Available through the company LLOUD website, the product is offered alongside the mini-album that sold more than 27,000 copies in its first few days.
The players
Lisa
Lisa is a globally recognized pop artist who recently won Best Pop at the 2026 MTV Video Music Awards.
LLOUD
LLOUD is the management company and retail entity overseeing the distribution of the artist's music and merchandise collections.
The details
The merchandise launch follows a series of professional milestones for the artist, including a chart debut of her single SaWaDiKa at No. 69 on the Billboard Hot 100. Fans and critics remain divided on whether such provocative items align with the public image expected of pop icons.
Timeline
Lisa performed at the Crazy Horse cabaret in Paris in 2023.
Lisa released her studio album Alter Ego in February 2025.
Lisa won the Best Pop award at the 2026 MTV Video Music Awards in September 2026.
Lisa released the mini-album Press Play on October 23, 2026.
Culture Shift
This merchandise expansion reflects the ongoing shift in the music industry where pop stars increasingly act as lifestyle brand curators rather than just audio artists. By venturing into intimate apparel, the artist follows a trend of leveraging personal brand equity to disrupt traditional fashion norms.
Consumers looking to purchase the item must navigate the official LLOUD website, which serves as the primary retail channel for the collection. Fans should consider that the $25 price point is an additional commitment beyond standard album or streaming costs.
The takeaway
The move demonstrates how aggressively modern pop stars are blurring the lines between personal artistry and commercial branding. Fans should weigh their interest in exclusive artist memorabilia against the practical application of such niche clothing items.
Further reading
For more insight into how musical artists influence consumer trends, visit our Fashion section.
Source note: This article includes information reported by VnExpress International – Latest news, business, travel and analysis from Vietnam.
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