WPP Renews Coca-Cola Partnership and Expands DoorDash Deal
The advertising giant secured major account renewals as it navigates a challenging fiscal environment in 2026.
Updated on Oct. 29, 2026 in Advertising
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WPP has renewed its global partnership with Coca-Cola and expanded its long-standing relationship with DoorDash to cover more than 40 markets. The announcements arrived alongside third-quarter financial results that showed a modest increase in total revenue.
Why it matters
These contract wins are part of a broader strategy by WPP to reverse recent sales declines and return the firm to growth by 2027. Securing major global clients helps stabilize the company as it balances pockets of growth against declines in its creative division.
WPP reported total revenue growth of 0.5% during the third quarter, though net sales fell 2.1% on a like-for-like basis. While media and production segments grew by 0.3% and 2.5% respectively, the creative division experienced a 5.1% decline.
The players
WPP
WPP is a multinational advertising and public relations company based in London that serves a diverse portfolio of global corporate clients.
Coca-Cola
Coca-Cola is an American multinational corporation and manufacturer of various non-alcoholic beverage concentrates and syrups.
DoorDash
DoorDash is a global technology company that connects customers with local delivery services through its online marketplace platform.
Waymo
Waymo is an autonomous driving technology company that develops software and hardware solutions for self-driving vehicles.
Godrej Consumer Products
Godrej Consumer Products is a multinational consumer goods company that produces home and personal care products for global markets.
The details
WPP successfully retained Coca-Cola's media, data, technology, and creator marketing business following a competitive tender and review. Additionally, the company is deepening its footprint with other clients, including a new media collaboration with Waymo and the integration of international media activities for Godrej Consumer Products.
Timeline
WPP reported an 8.3% decline in media revenue during Q1 2026.
WPP reported a 2.8% decline in media revenue during Q2 2026.
WPP held its third-quarter earnings call on October 29, 2026.
The firm expects to return to growth by 2027.
Market Landscape
WPP is currently leveraging long-standing partnerships to stabilize its market share against a broader trend of agency consolidation. These contract renewals follow the 2027 corporate growth strategy, which prioritizes core client retention to offset recent creative sector volatility.
These shifts in agency management are unlikely to change pricing or services for the average consumer using platforms like DoorDash. However, they signal how major global brands are consolidating their marketing spend to streamline their operations.
The takeaway
WPP is prioritizing high-value partnerships to navigate a period of revenue uncertainty in its creative business. Investors and clients can expect the firm to continue focusing on multi-market integrations as it works toward its 2027 financial goals.
Further reading
For more on industry shifts, visit the Advertising section.
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