Tadano Appoints Joeri Foets as Sales Manager
The crane manufacturer selects industry veteran Joeri Foets to lead sales operations for Belgium and Luxembourg.
Updated on Oct. 29, 2026 in People
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Tadano has named Joeri Foets as its new sales manager for Belgium and Luxembourg. The appointment is designed to bolster the company's competitive standing across the two nations.
Why it matters
By adding localized leadership, Tadano aims to deepen relationships with its existing client base while expanding its footprint among new customers in the Benelux region.
Joeri Foets brings extensive logistics experience, including a 12-year tenure operating Foets Trucking and a 1.5-year term as maintenance manager at Schapmans Camp. He transitions to Tadano following prior roles at YMA Trans, H.Essers, and Corvers Biofuel.
The players
Joeri Foets
He is the newly appointed sales manager for Tadano in Belgium and Luxembourg with a background in trucking and logistics.
Richard Beenen
He is the senior sales manager at Tadano Netherlands who is overseeing the transition of responsibilities.
Robbert Kreber
He serves as the managing director of Tadano Belgium.
Tadano
It is a global manufacturer of hydraulic cranes and lifting equipment.
The details
Foets will work closely with Richard Beenen, the senior sales manager at Tadano Netherlands, to facilitate the transition of sales responsibilities. He will report into the regional organization managed by Robbert Kreber in Belgium.
Timeline
2006: Foets founded his own business, Foets Trucking.
2023: Foets served as a maintenance manager at H.Essers.
2024: Foets worked as a transport coordinator for Corvers Biofuel.
Early 2025: Foets began his tenure as a maintenance manager at Schapmans Camp.
October 30, 2026: Tadano officially announced the appointment of Foets.
Market Landscape
This move mirrors the industry-wide trend of regionalizing sales operations to maintain market share in localized European territories. It positions Tadano to compete more effectively against rivals by leveraging the specific logistical expertise of local management.
Customers in Belgium and Luxembourg can expect a shift in how they engage with Tadano as the company transitions its regional sales oversight to Foets. This move aims to streamline maintenance and sales communication for clients relying on the manufacturer's equipment.
The takeaway
Effective leadership transitions require both industry knowledge and a localized understanding of client operations. Companies that prioritize regional expertise often see improved service outcomes and stronger customer loyalty over time.
Further reading
Learn more about the latest leadership changes across the industry in our People section.
Source note: This article includes information reported by Vertikal.
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