Meliá to Overhaul MeliáRewards Program in January 2027
The hotel brand plans to implement significant status and qualification changes for its loyalty program members.
Updated on Oct. 29, 2026 in Hotels
Live Poll
Do you trust hotel loyalty programs to maintain their value for members over time?
Meliá will launch a comprehensive overhaul of its MeliáRewards loyalty program in January 2027. The upcoming updates focus on revised status rules and new methods for accumulating nights.
Why it matters
These changes reflect a strategic shift in how guests interact with the brand and earn status within the hotel chain. The update aims to streamline the experience by allowing members to combine qualifying and rollover nights.
The upcoming program structure will allow members to combine qualifying and rollover nights. Official confirmation on the status of Gold vouchers remains unavailable as the company finalizes the new system.
The players
Meliá
Meliá is an international hotel company that operates a diverse portfolio of properties and manages the MeliáRewards loyalty program.
The details
The revamped program is designed to adjust member status requirements while simplifying the path toward rewards. Management has indicated that while many features will be refreshed, certain legacy benefits like Gold vouchers have yet to be finalized for the new system.
Timeline
The MeliáRewards program overhaul is scheduled to take effect in January 2027.
Travel Outlook
This program update follows the 2024 global hotel loyalty program consolidation trend where brands move to simplify member benefits. The shift mirrors broader industry efforts to standardize reward structures for international travelers across peak and off-peak seasons.
Members should track their current qualifying nights as the transition in January 2027 may affect how past progress is credited. Travelers currently holding Gold status or vouchers should monitor future announcements to confirm if these specific benefits will be grandfathered into the new system.
The takeaway
Members should review their account activity before the 2027 transition to understand how their status might change under the new rules. Staying informed on the upcoming status requirements will help travelers maximize their rewards and avoid potential lapses in benefits.
Further reading
Learn more about the latest updates in the industry at /travel/hotels/.
Source note: This article includes information reported by InsideFlyer.
Live Poll
Do you trust hotel loyalty programs to maintain their value for members over time?
