KPMG Report Shows Growing Private Market Adoption
Asset managers increasingly target individual investors as private market assets are projected to reach $6.9 trillion by 2030.
Updated on Oct. 29, 2026 in Investing
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A new KPMG International report reveals that 69% of asset managers expect significant expansion in private markets over the next three years. This growth is driven by rising demand from high-net-worth individuals for private equity and credit products.
Why it matters
The shift highlights a major industry pivot toward democratizing alternative investments for retail and mass-affluent investors. Firms are rapidly scaling evergreen products to capture this market, despite significant operational and liquidity challenges.
Retail alternative assets under management are projected to grow from $1.9 trillion in 2022 to $6.9 trillion by 2030. Meanwhile, 52% of firms identify liquidity design and redemption management as the primary barriers to scaling these funds.
The players
KPMG International
This global professional services network provides audit, tax, and advisory services to organizations across the Americas, Asia Pacific, and EMEA regions.
The details
Sixty-two percent of survey respondents currently offer or plan to introduce private equity and private credit options. However, nearly half of the firms reported that implementing these products took longer than expected due to operational complexities.
Timeline
2022 marked the baseline for $1.9 trillion in retail alternative assets.
Over the past three years, private credit underwriting standards have tightened.
The next three years are expected to see broader adoption of private markets.
By 2030, retail alternative assets are projected to reach $6.9 trillion.
Market Dynamics
This report underscores how firms are aligning their portfolios with the historical growth trajectory of retail alternative asset management. The shift signifies a broader transition toward long-term private market reliance as traditional asset managers adapt their operational models.
Retail investors may find it easier to access private equity and credit products as more firms launch evergreen funds. However, users should be aware that these assets often carry complex liquidity constraints and management fees that differ from standard retail investments.
The takeaway
The move toward retail-accessible private markets requires investors to conduct thorough due diligence regarding liquidity risks. Understanding the operational complexities of these new products is essential for those looking to diversify beyond public markets.
Further reading
Explore more analysis of market trends in our Investing section.
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Is now a good time for individual investors to increase exposure to private market funds?
