Campari Group Reports Steady Nine-Month Global Growth
The company saw global sales rise 2.9 percent as the brand expanded its presence in the U.S. spirits market.
Updated on Oct. 29, 2026 in Cocktails
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Campari Group recorded 2.9% global sales growth in the first nine months of 2026, reaching €2.3 billion in revenue. During this period, the company's North American region posted 1% sales growth, totaling €831 million.
Why it matters
Growth across the company's portfolio was primarily fueled by strong demand for aperitivo brands and the robust performance of Espolòn Tequila. The successful rollout of Sarti Rosa in the U.S. also contributed to the firm's positive momentum.
Campari Group reported global nine-month sales of €2.3 billion. In U.S. control states, Espolòn Tequila volume grew 16%, while Aperol and the Campari brand saw sales increases of 2.4% and 4.1%, respectively.
The players
Campari Group
This Italian-headquartered company is a major player in the global spirits industry with a portfolio that includes aperitifs and agave spirits.
Suntory
This Japanese conglomerate is a global leader in the beverage sector and previously owned the Courvoisier cognac brand.
The details
The beverage company continues to diversify its offerings, recently introducing a 200-ml. format and an Extra Añejo expression for its Espolòn line. These product additions sit alongside the 2024 acquisition of Courvoisier, which the company purchased from Suntory for $1.3 billion.
Timeline
Campari acquired the Courvoisier brand from Suntory in 2024.
Espolòn Tequila saw a 16% volume increase in control states between January 2026 and August 2026.
North American regional sales reached €831 million for the period ending September 2026.
Campari projects a marginal topline decline in the U.S. for the full year 2026.
Culture Shift
This growth trajectory follows the 2024 Courvoisier acquisition, illustrating a broader corporate shift toward diversifying premium spirit offerings. The company is actively capitalizing on evolving consumer preferences for aperitifs and tequila to maintain its market share.
Shoppers may notice more variety on shelves as the company pushes new formats like the 200-ml. Espolòn bottle and the Sarti Rosa liqueur. These changes could impact the range of options available for home cocktail preparation.
The takeaway
Campari Group's focus on growing its core aperitivo and agave-based portfolios remains central to its long-term financial strategy. Investors and consumers should monitor how the company balances this expansion with its projected marginal decline in the U.S. market.
Further reading
Explore more market insights and beverage industry news in the Cocktails section.
Source note: This article includes information reported by Shanken News Daily.
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