AliExpress to Host 11.11 Shopping Festival in November
The annual sales event will run from November 1 to November 18, 2026, featuring new creator partnerships.
Updated on Oct. 29, 2026 in Couponing
Live Poll
Is now a better time to shop for holiday gifts than during traditional late-November sales?
AliExpress is set to launch its 11.11 Global Shopping Festival beginning November 1, 2026, and running through November 18, 2026. The event features an integration with YouTube Shopping to provide creator-led product recommendations.
Why it matters
The festival marks a major shift in retail strategy by combining social media content with marketplace deals. This expansion into creator-led commerce aims to capture a larger global share of holiday consumer spending.
New customers can access a bundle offer of three items for $0.99, while specific brand discounts include 16 to 63 percent off Li-Ning products and 33 to 45 percent off Elitewheels gear.
The players
AliExpress
This global online retail marketplace is owned by Alibaba Group and facilitates consumer-to-consumer sales.
YouTube Shopping
This platform service allows creators to integrate product discovery and affiliate links directly into their video content.
The details
Eligible customers using PayPal at checkout receive discounts of up to 14 percent, and AliExpress offers free shipping and returns on items marked as Choice. Creators on YouTube facilitate the event by tagging products in livestreams, Shorts, and long-form videos.
Timeline
1993: Singles' Day originated at Nanjing University.
2009: Alibaba rebranded the day as a shopping festival.
October 20, 2026: YouTube Shopping partnership was announced.
November 1, 2026: Shopping festival begins.
November 18, 2026: Shopping festival ends.
Culture Shift
The 2026 festival evolves the retail model established by the 2009 rebranding of Singles' Day, which transformed a local tradition into a global economic engine. The inclusion of social media creators signals a permanent shift toward integrated, influencer-driven commerce.
Shoppers can leverage deeper discounts by utilizing specific payment methods like PayPal during the promotional period. New users should verify eligibility for the $0.99 bundle offer before completing their checkout to maximize savings.
The takeaway
Consumers should compare product prices across platforms to ensure the applied discounts reflect true savings during the event. Taking advantage of the free shipping options on Choice-labeled items can further reduce the total cost of individual orders.
Further reading
Learn more about finding the best deals and limited-time offers in our Couponing section.
Live Poll
Is now a better time to shop for holiday gifts than during traditional late-November sales?
