Sangmidang Holdings Discusses Global Expansion
The company met with Gellert Global Group executives to explore potential new market opportunities in North America and Europe.
Updated on Oct. 28, 2026 in Organic Food
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Sangmidang Holdings Vice Chairman Hur Jin-soo held high-level discussions with Gellert Global Group executives in Paris regarding a potential expansion of their business partnership. The talks aim to strengthen the brand's presence in North America while opening new pathways into European markets.
Why it matters
This partnership expansion could allow Sangmidang Holdings to scale its international footprint beyond its current reach. By coordinating with a major distributor, the firm hopes to tap into new consumer bases across Canada and Mexico.
Gellert Global Group generates over $1.7 billion in annual revenue and maintains a supply chain spanning more than 60 countries. The firm currently sources a diverse portfolio of 4,000 individual products.
The players
Hur Jin-soo
He serves as the Vice Chairman of Sangmidang Holdings and is leading the firm's international growth strategy.
Gellert Global Group
This major organization is a conglomerate known for sourcing thousands of products across international borders.
Charles Kushner
He is the United States Ambassador to France and hosted a reception for industry leaders in Paris.
George Gellert
He is a high-level executive at Gellert Global Group involved in exploring new manufacturing and supply partnerships.
Sangmidang Holdings
This Korean company is seeking to broaden its market influence in North America and Europe.
The details
Hur Jin-soo met with various European ingredient suppliers and bakery manufacturers during his time in Paris to support these growth initiatives. Executives also participated in a reception hosted by US Ambassador to France Charles Kushner, which featured 130 representatives from over 80 companies.
Timeline
October 18, 2026: Hur Jin-soo attended a reception held in Paris.
October 19, 2026: George Gellert and Charles Kushner visited the Samlip booth at SIAL Paris 2026.
Culture Shift
This collaboration follows the established trend of global food brands utilizing SIAL Paris to secure cross-border supply chain partnerships. It signals a move away from localized operations toward a highly interconnected international retail model.
Consumers in North American markets may see an increased variety of products sourced from new international suppliers as these partnerships finalize. Shoppers should expect potential shifts in product availability as distribution networks expand into Canada and Mexico.
The takeaway
Expanding distribution networks through global partnerships is a common strategy for brands looking to penetrate new regional markets. Consumers can anticipate a wider global selection of goods as these manufacturing and supply agreements mature.
Further reading
Learn more about industry trends in the Organic Food section.
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