Rox Motor to Enter Australian SUV Market Soon
The Chinese manufacturer plans to launch its new-energy SUV lineup in Australia by early 2027.
Updated on Oct. 28, 2026 in Automotive — General
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Chinese automaker Rox Motor is set to expand its international operations to Australia by late 2026 or early 2027. The company currently produces range-extender SUVs for markets across the Middle East, Central Asia, and Africa.
Why it matters
Rox Motor views the Australian market as a strategically important region for its global growth. This expansion marks a new phase for the manufacturer as it introduces its SUV models to a new territory.
The Rox Motor 01 reaches 350kW and 740Nm of output, with a 56.01kWh battery providing a 235km electric range under WLTC. The Adamas model offers a combined WLTC range of 1226km and features air suspension with up to 140mm of travel.
The players
Rox Motor
This Chinese manufacturer of new-energy SUVs was previously known as Polestones and specializes in extended-range electric vehicles.
Chang Jing
He is the founder of the Chinese automotive company Rox Motor.
The details
Rox Motor manufactures the 01 and Adamas SUVs, which both utilize extended-range electric powertrains supported by a 1.5-litre turbocharged petrol engine. The vehicles are available in six- or seven-seat configurations, with the Adamas uniquely offering a removable emergency toilet in the centre console.
Timeline
The 01 model was originally revealed in 2023.
Rox Motor lodged local trademark filings in Australia in February 2026.
The company is expected to enter the Australian market by the end of 2026 or early 2027.
Roadmap
Rox Motor's expansion mirrors the broader industry trend of Chinese new-energy vehicle manufacturers scaling global operations beyond their home market. This entry positions the company to compete in the growing international SUV segment against established global automotive brands.
Australian buyers will gain new options in the large SUV market, including vehicles equipped with six- or seven-seat configurations and extended-range powertrains. Potential customers should monitor local dealership announcements and pricing structures as the expected launch date approaches.
The takeaway
Rox Motor is betting on the Australian demand for versatile SUVs with extended-range capabilities. Consumers interested in these vehicles should research how their unique features, such as air suspension, compare to current local offerings.
Further reading
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