Reusch International Acquires Ski Brand Level Gloves
The Italian sportswear company has purchased Level Gloves to expand its global retail presence and brand portfolio.
Updated on Oct. 28, 2026 in Business Strategy
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Reusch International S.p.A. has announced the acquisition of Switzerland-based Level Gloves. The strategic move aims to strengthen the combined entity's position within the global sporting goods market.
Why it matters
By integrating Level Gloves, Reusch plans to consolidate its market share and reach a broader range of consumers. The company intends to drive sustained double-digit growth for the brand through an expanded focus on both entry-level and premium product tiers.
Reusch International aims to achieve sustained double-digit growth for the Level brand following this acquisition. The financial terms of the deal were not disclosed.
The players
Reusch International S.p.A.
Headquartered in Italy, this company is a major manufacturer of sports gloves and equipment.
Level Gloves
Based in Switzerland, this brand is well known for its technical hand protection and winter sports gear.
Mauro Compagnoni
He is a designer who will continue to contribute to the creative development of future collections.
Davide Compagnoni
He is a designer tasked with maintaining his creative involvement in the brand's upcoming product lines.
The details
Mauro Compagnoni and Davide Compagnoni will maintain a role in designing future collections for the brand. Reusch plans to utilize its existing logistics and retail infrastructure to broaden the availability of Level products across various price points.
Timeline
March 2027 marks the deadline for the current Level organization to manage final replenishment orders.
Autumn/Winter 2027/28 will feature the first Reusch-led collection presentation.
Market Landscape
This acquisition aligns with the broader sporting goods industry trend of premiumization and brand consolidation. By folding Level Gloves into its operations, Reusch aims to strengthen its global competitive position against other major apparel and equipment manufacturers.
Customers can expect to see a wider variety of Level Gloves products appearing at different price points, ranging from entry-level to premium. Current retail availability will transition under Reusch management over the next two years as the brand integrates.
The takeaway
This merger signals a shift toward more centralized control in the winter sports gear market to maximize efficiency and growth. Consumers should look for potential changes in retail pricing and distribution as Reusch aligns the brand with its existing operations.
Further reading
For more on industry shifts, visit the Business Strategy section.
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