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Reese's Releases Massive Peanut Butter Cup Pie

The new 3.25-pound dessert features signature peanut butter filling encased in a milk chocolate shell.

Updated on Oct. 28, 2026 in Desserts

Bold vector editorial illustration of an oversized round chocolate pie on a plate, representing a new large-format dessert release.
Reese's has launched a new 3.25-pound peanut butter cup pie, bringing back its extra-large dessert format to retail stores in the U.S. and Canada. AI Illustration. Upload story photo >

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Would you purchase a mass-produced dessert pie containing over 7,000 calories for your household?

Reese's has launched a massive peanut butter cup pie for retail sale in the United States and select stores in Canada. The oversized dessert contains 7,700 total calories.

Why it matters

The release marks a return to the extra-large format for the brand, which previously offered similar giant pies for purchase online five years ago. It provides consumers with a significant portion size intended for sharing among many people.

The dessert weighs 52 ounces, or 3.25 pounds, and is divided into 48 individual servings. Each serving contains 160 calories, totaling 7,700 calories for the entire pie.

The players

Reese's

Reese's is a popular confectionery brand owned by The Hershey Company that specializes in peanut butter and chocolate products.

The details

The pie consists of a dense peanut butter filling completely surrounded by a layer of milk chocolate. This large-scale version recreates the flavor profile of the classic confection in a format designed to be sliced.

Timeline

  1. Reese's sold giant peanut butter cup pies online in 2021.

  2. The new massive pies became available for retail purchase in October 2026.

Culture Shift

This release follows the historical consumer trend toward novelty-sized food items, catering to demand for shareable versions of iconic snacks. It reflects a shift where brands prioritize large-format versions of classic products to generate social media attention and retail excitement.

Shoppers in the United States and Canada can expect to find these pies in select retail locations, though individual store availability may vary. Given the 48-serving count, the product is best suited for large gatherings rather than individual consumption.

The takeaway

With 7,700 calories in a single pie, this product is designed for large social gatherings rather than everyday snacking. Consumers should check local retail availability before making a trip, as these items are typically stocked in select markets.

Further reading

Find more sweet trends in our Desserts section.

Source note: This article includes information reported by 620 CKRM - The Voice of Saskatchewan | Harvard Media.

Live Poll

Would you purchase a mass-produced dessert pie containing over 7,000 calories for your household?