IYC Becomes Exclusive Bering Yachts Americas Representative
The brokerage firm will manage sales across North and South America for Bering's full range of explorer vessels.
Updated on Oct. 28, 2026 in Cruises
IYC has secured an agreement to become the exclusive representative for Bering Yachts throughout the Americas, including North America, the Caribbean, and South America. Josh Marshall will lead the new partnership for the brokerage firm.
Why it matters
The deal targets the North American market, which currently accounts for nearly half of Bering Yachts web traffic and digital audience. This move centralizes regional sales for Bering's diverse portfolio of explorer vessels.
Bering Yachts produces explorer yachts with vessels like the 145' (44m) Heeus and utilizes thresholds such as 79ft (24m) or 500 GT to define its larger projects. The company recently expanded its production with the launch of its first BC60 aluminium catamaran hull in May 2026.
The players
IYC
IYC is a prominent international yacht brokerage firm that provides services for luxury vessel sales and management.
Bering Yachts
Bering Yachts is a manufacturer specializing in the construction of steel and aluminum explorer vessels and long-range yachts.
Josh Marshall
Josh Marshall is an executive at IYC who will spearhead the company's new representative partnership with Bering Yachts.
Peninsula Yachting
Peninsula Yachting is an investment firm that acquired a majority interest in the brokerage house IYC in 2026.
The details
The partnership encompasses the entire Bering range, including its steel monohull explorer yachts, explorer superyachts, and aluminum explorer displacement catamarans. IYC will formally introduce the new collaboration at the upcoming Fort Lauderdale International Boat Show.
Timeline
May 2026: Bering launched its first BC60 aluminium catamaran hull.
September 2026: Peninsula Yachting acquired a majority stake in IYC.
October 2026: The partnership will be introduced at the Fort Lauderdale International Boat Show.
Travel Outlook
The partnership reflects a broader trend of brokerage firms consolidating regional representation rights ahead of major industry events like the 2026 Fort Lauderdale International Boat Show. This move mirrors competitive strategies seen in the luxury yacht market to capture high-demand segments in North America.
Prospective buyers can expect consolidated service and support across the Americas for the entire Bering Yachts range. Interested parties should plan to engage with IYC representatives at upcoming trade events to review vessel specifications and delivery timelines.
The takeaway
This partnership highlights the strategic importance of the North American market in the global luxury explorer yacht sector. Potential owners should monitor regional brokerage shifts to identify new sales and support channels for their next vessel purchase.
Further reading
Learn more about the latest developments in Cruises industry partnerships and vessel sales.
Source note: This article includes information reported by Marine Industry News.
